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Charles Hofacker

  • Carl DeSantis Professor of Business Administration and Professor of Marketing
  • Florida State University College of Business
  • 19h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 1946CitationsNumber of citations received by Charles's publications. Updated daily.

Recent publications

  • What works best when combining television sets, PCs, tablets, or mobile phones? How synergies across devices result from cross-device effects and cross-format synergies

    • Varan D
    • Varan D
    • Hofacker C
    • et al.
  • Customer information sharing with e-vendors: The roles of incentives and trust

    • Premazzi K
    • Castaldo S
    • Grosso M
    • et al.
    Get full text

Professional experience

Carl DeSantis Professor of Business Administration and Professor of Marketing

College of Business, Florida State University

August 1985 - Present

Visiting Professor

Università Commerciale Luigi Bocconi

January 2007 - May 2007(4 months)


PhD Mathematical Psychology


August 1978 - December 1982(4 years)


In previous careers, worked as a computer programmer for Kaiser Permanente Health Plan, worked as a help desk consultant for the Office of Academic Computing at UCLA, got a PhD in mathematical psychology ("cognitive measurement"), ran a computing center for the College of Arts and Science at UCLA, and then finally settled into Marketing in 1985 as a permanent career choice. His research interests are at the intersection of marketing and information technology. His work in that and other areas has appeared in the Journal of Marketing Research, Journal of the Academy of Marketing Science, Psychometrika, Management Science, and other outlets. He is Editor of the Journal of Interactive Marketing. Dr. Hofacker is also the moderator of ELMAR, an electronic newsletter and community platform for academic marketing with over 7,000 subscribers.


Co-authors (75)

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