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Charles Hofacker

  • Carl DeSantis Professor of Business Administration and Professor of Marketing
  • Florida State University College of Business
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    Readers

    Number of times these publications have been added to libraries on Mendeley.
  • 44

    Publications

    Number of items in this person’s My Publications folder on Mendeley.

Research interests

social mediainteractive mediadirect marketinge-commerceelectronic marketing

About

In previous careers, worked as a computer programmer for Kaiser Permanente Health Plan, worked as a help desk consultant for the Office of Academic Computing at UCLA, got a PhD in mathematical psychology ("cognitive measurement"), ran a computing center for the College of Arts and Science at UCLA, and then finally settled into Marketing in 1985 as a permanent career choice. His research interests are at the intersection of marketing and information technology. His work in that and other areas has appeared in the Journal of Marketing Research, Journal of the Academy of Marketing Science, Psychometrika, Management Science, and other outlets. He is Editor of the Journal of Interactive Marketing. Dr. Hofacker is also the moderator of ELMAR, an electronic newsletter and community platform for academic marketing with over 7,000 subscribers.

Followers (29)

  • Mohamed Anter

    Mohamed AnterFaculty of Tourism and Hotels Minia University

  • Elchin Suleymanov

    Elchin SuleymanovBaku Engineering University

  • Annmarie Hanlon

    Annmarie HanlonUniversity of Derby

  • Brendan Keegan

    Brendan Keegan

  • Delia Vazquez

    Delia VazquezUniversity of Manchester School of Materials

  • Celso Matos

    Celso Matos

Explore network

Following (41)

  • Anatoly Naumov

    Anatoly NaumovCenter of Applied Mathematical Research, CAMR

  • Michael Bosnjak

    Michael Bosnjak

  • Andre Marchand

    Andre MarchandUniversity of Muenster

  • Paul Dwyer

    Paul Dwyer

  • Tillmann Wagner

    Tillmann Wagner

  • Young Ha

    Young HaCalifornia State University Chico

Explore network

Publications

Electronic Marketing

  • Hofacker C
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E-Services: A Synthesis and Research Agenda

  • Hofacker C
  • Goldsmith R
  • Bridges E
Journal of Value Chain Management (2007)
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Attracting and retaining online buyers: comparing B2B and B2C customers

  • Bridges E
  • Goldsmith R
  • Hofacker C
Advances in electronic marketing. London: Idea Group Publishing (2005)
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Clickable World Wide Web Banner Ads and Content Sites

  • Hofacker C
  • Murphy J
Journal of Interactive Marketing (2000)
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Full text

Abuse of Statistical Packages: The Case of the General Linear Model

  • Hofacker C
American Journal of Physiology: Regulatory, Integrative and Comparative Physiology (1983)
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Professional experience

Carl DeSantis Professor of Business Administration and Professor of Marketing

College of Business, Florida State University

August 1985 - Present

Visiting Professor

Università Commerciale Luigi Bocconi

January 2007 - May 2007(4 months)

Education history

PhD Mathematical Psychology

UCLA

August 1978 - December 1982(4 years)