Charles Hofacker

Carl DeSantis Professor of Business Administration and Professor of Marketing

College of Business, Florida State University

Location
Tallahassee, Florida, United States
Discipline
Business Administration
Interests
electronic marketing, e-commerce, direct marketing, interactive media, social media
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About

In previous careers, worked as a computer programmer for Kaiser Permanente Health Plan, worked as a help desk consultant for the Office of Academic Computing at UCLA, got a PhD in mathematical psychology ("cognitive measurement"), ran a computing center for the College of Arts and Science at UCLA, and then finally settled into Marketing in 1985 as a permanent career choice.

His research interests are at the intersection of marketing and information technology. His work in that and other areas has appeared in the Journal of Marketing Research, Journal of the Academy of Marketing Science, Psychometrika, Management Science, and other outlets. He is Editor of the Journal of Interactive Marketing. Dr. Hofacker is also the moderator of ELMAR, an electronic newsletter and community platform for academic marketing with over 7,000 subscribers.
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Publications

Electronic Marketing

Hofacker C

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Abuse of Statistical Packages: The Case of the General Linear Model

Hofacker C

American Journal of Physiology: Regulatory, Integrative and Comparative Physiology (1983)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Clickable World Wide Web Banner Ads and Content Sites

Hofacker C, Murphy J

Journal of Interactive Marketing (2000)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Attracting and retaining online buyers: comparing B2B and B2C customers

Bridges E, Goldsmith R, Hofacker C

Advances in electronic marketing. London: Idea Group Publishing (2005)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

E-Services: A Synthesis and Research Agenda

Hofacker C, Goldsmith R, Bridges E, Swilley E

Journal of Value Chain Management (2007)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

On Research Methods in Interactive Marketing

Hofacker C

Journal of Interactive Marketing (2012)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

World Wide Web banner advertisement copy testing

Hofacker C, Murphy J

European Journal of Marketing (1998)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Derivation of Covariance Probit Elasticities

Charles F, Hofacker C

Management Science (1990)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Categorical Judgement Scaling with Ordinal Assumptions

Hofacker F, Angeies L, Computing A, Hofacker C

Multivariate Behavioral Research (1984)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Calibration of consumer knowledge of the Web

Pillai K, Hofacker C

International Journal of Research in Marketing (2007)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Alternative methods for measuring organization fit: technology, structure, and performance

Hoffman J, Cullen J, Carter N, Hofacker C

Journal of Management (1992)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Rigor in tourism research: formative and reflective constructs

Murphy J, Olaru D, Hofacker C

Annals of Tourism Research (2009)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

A PL/I Program to Generate Randomized Stimulus and Response Sequences for Experiments

Hofacker C

Behavior Research Methods and Instrumentation (1982)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Consumer Web Page Search, Clicking Behavior and Reaction Time

Hofacker C, Murphy J

Direct Marketing: An International Journal (2009)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Testing position effects and copy to increase Web page visits

Murphy J, Hofacker C, Racine Y

Journal of Information Technology and Tourism (2006)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Using Server Log Files and Online Experiments to Enhance Internet Marketing

Hofacker C, Murphy J

Contemporary Research in E-Marketing (2005)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Customer Information Sharing with E-Vendors: The Roles of Incentives and Trust

Premazzi K, Castaldo S, Raman P, Brudvig S, Hofacker C

International Journal of Electronic Commerce (2010)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Primacy and Recency Effects on Clicking Behavior

Murphy J, Hofacker C, Mizerski R

Journal of Computer-Mediated Communication (2006)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Looking Back and Looking Forward with Interactive Marketing

Malthouse E, Hofacker C

Journal of Interactive Marketing (2010)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Effects of design factors on store image and expectation of merchandise quality in web-based stores

Oh J, Fiorito S, Cho H, Hofacker C

Journal of Retailing and Consumer Services (2008)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Insights into the long-term effects of parents' careers on reported parent-offspring closeness

Goldsmith E, Hoffman J, Hofacker C

Journal of Employment Counseling (1993)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Website Generated Market-research Data: Tracing the Tracks Left Behind by Visitors

Murphy J, Hofacker C, Bennett M

Cornell Hotel and Restaurant Administration Quarterly (2001)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Testing the Assumptions Underlying Tetrachoric Correlations

Muthén B, Hofacker C

Psychometrika (1988)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Using the Muthen Model as a Choice Model: Monte Carlo Experiments and Application to Panel Data

Kantamneni S, Hofacker C

Journal of Marketing Management (1995)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

The Influence of Personality on Active and Passive Use of Social Networking Sites

Pagani M, Hofacker C, Goldsmith R

Psychology & Marketing (2011)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Supporting retailers to exploit online settings for internationalization: The different role of trust and compensation

Premazzi K, Castaldo S, Grosso M, Hofacker C

Journal of Retailing and Consumer Services (2010)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Server log files: A case study of a new market research tool for entrepreneurs

Murphy J, Hofacker C, Bennett M

Small Enterprise Research (2000)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

A Methodology and Investigation of an eLoyalty Metric, Consumer Bookmarking Behavior

Murphy J, Hofacker C

Journal of Computer-Mediated Communication (2004)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Use and Participation in Virtual Social Networks: A Theoretical Model

Pagani M, Hofacker C

International Journal of Virtual Communities and Social Networking (2010)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Shankar V, Venkatesh A, Hofacker C, Naik P

Journal of Interactive Marketing (2010)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Revealed reader preference for marketing journals

Hofacker C, Gleim M, Lawson S

Journal of the Academy of Marketing Science (2009)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

The Development and Validation of the Multi Dimensional Identification Scale (MDIS)

Stoner J, Perrewé P, Hofacker C

Journal of Applied Social Psychology (2011)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Insights on the Google Online Marketing Challenge and Its Successful Classroom Implementation

Flaherty T, Jansen B, Hofacker C, Murphy J

MERLOT Journal of Online Learning and Teaching (2009)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Signal Detection Theory and Single Observation Designs: Methods and Indices for Advertising Recognition Testing

Cradit J, Taschian A, Hofacker C

Journal of Marketing Research (1994)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

E-tail constraints and tradeoffs

Hofacker C

Direct Marketing: An International Journal (2008)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Measuring Consumer Innovativeness

Goldsmith R, Hofacker C

Journal of the Academy of Marketing Science (1991)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Mathematical Marketing

Hofacker C

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Exploring email service quality (EMSQ) factors

Murphy J, Schegg R, Olaru D, Hofacker C

Information and Communication Technologies in Tourism 2007 (2007)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Trust in Online Customer-Firm Interaction: A Literature Review and Directions for Research

Castaldo S, Grosso M, Hofacker C

Trust and Technology in a Ubiquitous Modern Environment: Theoretical and Methodological Perspectives (2010)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Information as a Product, Not Goods, Not Services

Freiden J, Goldsmith R, Hofacker C, Takacs S

Marketing Intelligence & Planning (1998)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Defining mobile commerce in a marketing context

Swilley E, Hofacker C

International Journal of Mobile Marketing (2006)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

The Relationship between Business Strategy and Internet Evolution: Investigating the Miles and Snow Typology

Hashim N, Hofacker C, Lu S, Singh S, Said S

Information and Communication Technologies in Tourism 2007 (2007)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Businesses and Consumers as Online Customers

Bridges E, Goldsmith R, Hofacker C

Encyclopedia of E-Commerce, E-Governmet and Mobile Commerce (2006)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

How closeness affects parental influence on business college students' career choices

Hoffman J, Hofacker C, Goldsmith E

Journal of Career Development (1992)

  • -- Readers Readers not available. This publication is not currently accessible in the Mendeley catalog.

Professional experience

Carl DeSantis Professor of Business Administration and Professor of Marketing

College of Business, Florida State University

August 1985 - Present

Visiting Professor

Università Commerciale Luigi Bocconi

January 2007 - May 2007 (4 months)

Education history

UCLA

PhD Mathematical Psychology

August 1978 - December 1982 (4 years 4 months)