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Chris Miles

  • PhD, BA(Hons)
  • Senior Lecturer in Marketing and Communication
  • Bournemouth University
  • 2h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 18CitationsNumber of citations received by Chris's publications. Updated daily.

Research interests

Marketing and New Religious MovementsReligious RhetoricRhetoricCyberneticsMarketing TheoryMarketing Communication

About

As of January 2016, I am a Senior Lecturer in Marketing & Communication, Department of Corporate and Marketing Communication, Faculty of Media and Communication, Bournemouth University. From 2010 to 2015 I was a Lecturer in Marketing & Communication at the School of Business and Management, Queen Mary University of London, since September 2010. Previously, I was employed as an Assistant Professor in the Department of Public Relations & Advertising at Eastern Mediterranean University in the Turkish Republic of Northern Cyprus. My book, 'Interactive Marketing: Revolution or Rhetoric?' was published by Routledge in March 2010. I have published articles in 'Marketing Theory' on the relationship between marketing communication and cybernetics, and the significance of the theory of schizogenesis for advertising, as well as publishing on systems approaches to narrative in 'Cybernetics and Human Knowing'. Additionally, I research and publish in the area of rhetorical strategies in Western Esoteric movements.

Co-authors (1)

  • R Lunde
  • junaid shahid
  • Miguel Pereira

Publications (5)

  • The Rhetoric of Marketing Co-creation

    • Miles C
    N/AReaders
    N/ACitations
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  • Control and the Rhetoric of Interactivity in Contemporary Advertising Theory and Practice

    • Miles C
    N/AReaders
    N/ACitations
  • Ericksonian therapy as a grounding for a theory of persuasive marketing dialogue

    • Miles C
    N/AReaders
    N/ACitations
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  • Rhetoric and the foundation of the Service-Dominant Logic

    • Miles C
    N/AReaders
    N/ACitations
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  • Customised communication and the mouse click generation: Between empowerment and vulnerability

    • Ibrahim Y
    • Miles C
    N/AReaders
    0Citations

Professional experience

Senior Lecturer in Marketing and Communication

Bournemouth University

December 2015 - Present

Lecturer in Marketing & Communication

School of Business and Management, Queen Mary University of London

September 2010 - December 2015(5 years)

Asst. Prof.

Department of Public Relations & Advertising, Eastern Mediterranean University

October 2002 - July 2010(8 years)

Education

PhD

University of East Anglia

September 1989 - July 1993(4 years)

BA

Reading University

September 1986 - July 1989(3 years)