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David Gray

  • Adjunct Associate Professor
  • 3h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 27CitationsNumber of citations received by David's publications. Updated daily.

Other IDs

Co-authors (14)

  • Chris Baumann

Publications (5)

  • Inertia in Services: Causes and consequences for switching

    • Gray, D., D'Alessandro, S., Johnson, L. Carter L
    N/AReaders
    N/ACitations
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  • Brand associations in the higher education sector: The difference between shared and owned associations

    • Mirzaei A
    • Siuki E
    • Gray D
    • et al.
    N/AReaders
    3Citations
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  • A behavioural long-term based measure to monitor the health of a brand

    • Mirzaei A
    • Gray D
    • Baumann C
    • et al.
    N/AReaders
    7Citations
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  • Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks

    • D’Alessandro S
    • Johnson L
    • Gray D
    • et al.
    N/AReaders
    0Citations
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  • The market performance indicator: A macro understanding of service provider switching

    • D’Alessandro S
    • Johnson L
    • Johnson L
    • et al.
    N/AReaders
    3Citations
    Get full text

Education

PhD

University of New South Wales School of Marketing

January 2002 - May 2006(4 years)