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DAVID MARTIN RUIZ

  • University of Seville Faculty of Economics and Business Sciences
  • 6h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 338CitationsNumber of citations received by DAVID's publications. Updated daily.

Research interests

customer relationship managementsport managementservice marketing

Co-authors (14)

  • Gema Albort-Morant
  • selina salazar
  • Silvia Martelo-Landroguez

Publications (5)

  • Efectos de los cambios de precios en el valor de la cartera de clientes: estudio del caso de la venta online de carne de ternera ecológica

    • Martín-Ruiz D
    • Rosa-Díaz I
    • Rondán-Cataluña F
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  • CREATING CUSTOMER VALUE THROUGH SERVICE EXPERIENCES: AN EMPIRICAL STUDY IN THE HOTEL INDUSTRY

    • Martín-Ruiz D
    • Barroso-Castro C
    • Rosa-Díaz I
    N/AReaders
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  • Does the firm's market orientation behaviour influence innovation's success?

    • Vega‐Vázquez M
    • Cossío‐Silva F
    • Martín‐Ruíz D
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  • A visitors' evaluation index for a visit to an archaeological site

    • Martín-Ruiz D
    • Castellanos-Verdugo M
    • Oviedo-García M
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  • Reframing Customer Value in a Service-Based Paradigm: An Evaluation of a Formative Measure in a Multi-industry, Cross-cultural Context

    • Ruiz D
    • Gremler D
    • Washburn J
    • et al.
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Professional experience

Universidad de Sevilla Facultad de Ciencias Economicas y Empresariales