My general research interests lie in combining economic thinking with sociological and psychological perspectives in analyzing and designing mechanisms for digital markets and platforms. His current research deals with economics of Internet auctions & contests, gamification, social media and social commerce, crowdfunding and Internet finance. My research has appeared in MIS Quarterly, Information Systems Research, Journal of Marketing, and Journal of Market Research. I currently serves as an associate editor for Information Systems Research and Journal of Organizational Computing and Electronic Commerce. I teaches big data and business analytics courses in the MSBA, MBA, and PHD programs at Carlson School.