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Eewei Chen

  • User Experience Masters
  • Partner
  • Buddy Limited
  • 2Followers


Eewei has worked in the new media creative industry since 1993 and has had many ‘firsts’ in his professional career including designing the first secure online musical distribution service (before itunes!), launching the first online music publication ( and setting up the design department for the first truly integrated design agency (Conchango). Eewei continues to keep innovation and users, at the heart of all design decisions and his wealth of experience across a broad spectrum of industries is an invaluable asset to any project at ThoughtWorks. ThoughtWorks Experience User Experience Lead/Creative Director, Mobile Switching Service Coming soon… User Experience Lead, Fashion Trends Website Defined new user experiences and the information architecture for the most recognised Fashion trend forecasting company in the world. Managed the graphic design process (the first time at thoughworks) to ensure correct look and feel and delivery of assets. Worked closely with the core editorial and production team to get content and templates for ready. Other Experience User Experience Lead, MSN International, Microsoft As UX Lead, Eewei defined User Experiences for all MSN International sites. He delivered design solutions based on user centric principles. He worked closely in partnership with International Markets, Editors, Vendors and Development teams to deliver usable and cohesive design solutions for MSN home page, vertical channels and applications. Eewei was asked to head up a team to design the next generation of MSN sites. Eewei was instrumental in worked with programme managers, product planners and senior development teams to prioritise product features based on their importance on being able to affect key business site metrics. His championing of the use of analytical data to understand user behaviours across MSN International sites has now been widely adopted. Eewei helped create the first global UX team, which now covers all areas of the world outside of the USA and Australia. Design Team Lead, Touch Group PLC Eewei was asked to create designs and experiences to improve site revenue, traffic, and user retention for the UK’s 2nd largest local business online search directory. Planned and executed online and offline design and marketing projects. He went on to create a small design department that managed website and email design, direct mail campaigns, exhibition designs, advertising, photography commissioning and brochure designs. New Media Creative Director, Mabox Initially brought in to work on Telstra Europe as creative lead at Mabox, Eewei quickly established the need for a new media department, which did not exist at Mabox. He went on to win new media marketing and website work with new and existing clients and managed a team of developers and designers to create compelling web sites and viral marketing campaigns. Projects worked on included Telstra Europe web site, Emap Glenigan web site, Carnival Cruises web site and online marketing, Reed Employment web site and the Telegraph banner advertising campaigns. Senior Design Lead / Creative Director, Conchango Eewei was head hunted and brought in to help start up the first Creative Design Department at Conchango. This made Conchango into one of the first fully integrated agencies in the UK. They became number one in the space a year later. Eewei led projects where he worked with teams of graphic designers, information architects and user experience designers. Other department duties included interviewing for new employees, defining new work processes and ideas. Eewei was invited to run the creative team in New York in 2001. Projects worked on included Debenhams e-commerce site, Virgin Atlantic online booking system Kraft Foods International Corporate Intranet Design Director, East 2 West Eewei started up new media design company, East 2 West after leaving IPC Media. His role included, new business development, client management, graphic design and development management. Clients included, Loaded magazine, Scholastic Children’s Books, ITV, Lowe Broadway, New Scientist Design Manager, IPC Media Eewei designed and launched the first online music publication for IPC Media, Eewei was then asked to head up the design team for IPC Media and ended up managing a team of designers, content publishers and programmers. Websites worked on included, Loaded, Now, Muzik, Country Life, Yachting & Boating World Graphic Designer, Cerberus Sound and Vision Cerberus Sound and Vision were the first secure digital music distribution service in the world. Sony tried to buy them in 1995. Eewei was asked to design the web site and application to market and advertise Cerberus brand and products online. This was his first foray into was then little known as the ‘internet’. Graphic Designer, Mellor Design Eewei create a poster for the London Symphony Orchestra then realized he was better than his creative director so left as he wasn’t going to learn anything more from him. TV producer, MTV Asia Eewei created his first TV advert for MTV back in 1993. His idea highlights how the lack of tradition makes things you take for granted, false.He shot the film, edited it, put it through the postproduction studio and aired it on prime time TV in 4 weeks. Skills: * User Experience techniques and processes * Graphic design: Visual look and feel creation, documentation, photography * Leadership: graphic design and UX team management * Relationship management: stakeholder/client, 3rd party agency * Facillitation: Workshop and ideas generation * Customer research: site usage data analysis, competitor analysis, ethnographic studies Education: * MA in Digital Arts * BA Hons, Graphic Design

Professional experience


Buddy Limited

June 2010 - Present



December 2009 - Present

Lead consultant

Thought Works

August 2009 - Present

UX Designer


August 2006 - August 2009(3 years)

Senior Designer

Touch Local

February 2004 - August 2006(3 years)

Digital Director


August 2002 - February 2004(2 years)

Creative Director


June 2001 - October 2001(4 months)

Senior consultant


March 2000 - October 2001(2 years)

New media Designer

IPC Media

March 1997 - March 2000(3 years)

Followers (2)