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Elea McDonnell Feit

  • PhD
  • Research Director, Wharton Interactive Media Initiative
  • University of Pennsylvania Wharton School
  • 4PublicationsNumber of items in Elea McDonnell's My Publications folder on Mendeley.
  • 4Followers


Dr. Feit has spent most of her career developing quantitative methods that bridge the gap between theory and practice. She worked for more than 7 years as a research scientist at General Motors before entering the doctoral program in Marketing at the University of Michigan Ross School of Business, where her research was funded by the NSF Grand Opportunity for Academic Liaisons with Industry (GOALI) program. After completing her PhD, she was Vice President and Methodologist at The Modellers, where she led efforts to develop and commercialize new analytical market research methods and coordinated the company’s Academic Advisory Board. In her role as the WIMI Research Director, she leads academic-industry research projects ensuring that WIMI-sponsored projects have both rigor and relevance. Dr. Feit’s research focuses on the intersection between consumer preferences and product design. Her methodological expertise includes Bayesian hierarchical models, Bayesian design of experiments, choice modeling, data fusion and discrete optimization heuristics. Her work has been published in Management Science and Marketing Letters. As a teacher, Dr. Feit enjoys making statistical methods accessible to a broad audience and has recently co-taught tutorials at the Sawtooth Software Conference, the AMA ART forum and the Procter and Gamble Global Consumer Modeling conference and was honored with the Dykstra Fellowship for teaching excellence at The University of Michigan.

Recent publications

  • Beyond conjoint analysis: Advances in preference measurement

    • Netzer O
    • Toubia O
    • Bradlow E
    • et al.
  • Real-time ultrasound measure of the fetal eye (vitreous body) for prediction of parturition date in small ponies.

    • Turner R
    • McDonnell S
    • Feit E
    • et al.

Professional experience

Research Director, Wharton Interactive Media Initiative

The Wharton School

March 2010 - Present

Vice President & Methodologist

The Modellers, LLC

April 2009 - March 2010(a year)


PhD in Marketing

Ross School of Business, University of Michigan

September 2004 - May 2009(5 years)

MS in Industrial Engineering

Lehigh University

September 1996 - January 1998(a year)

BA in Mathematics

University of Pennsylvania

September 1990 - May 1994(4 years)


Followers (4)

Following (3)