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Emad Aljumah

  • MBA
  • 24PublicationsNumber of items in Emad's My Publications folder on Mendeley.

Research interests

Social media marketing

Publications (5)

  • Users of the world, unite! The challenges and opportunities of Social Media

    • Kaplan A
    • Haenlein M
    N/AReaders
    N/ACitations
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  • Twitter Power : Tweets as Electronic Word of Mouth

    • Jansen B
    • Zhang M
    N/AReaders
    N/ACitations
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  • Web 2 . 0 Implications on Marketing

    • grzegorz M
    N/AReaders
    N/ACitations
  • Value Chain Analysis : Social Networking Communities

    • Lakshminarasimha A
    • Vijayan A
    N/AReaders
    N/ACitations
  • Web 2.0: Conceptual foundations and marketing issues

    • Constantinides E
    • Fountain S
    N/AReaders
    N/ACitations
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