Emanuel is lecturer in marketing and marketing research at the Faculty of Economics, Management and Accountancy of the University of Malta. He teaches marketing research, data analytics (qualitative and quantitative), consumer behaviour, marketing strategy and international marketing among other topics. He has previously taught at Cranfield School of Management, Henley Business School, Grenoble Ecole de Management and Glyndwr University in the UK, at both undergraduate and postgraduate levels.
Emanuel completed his PhD at Cranfield University School of Management on organizations' use of customer insight. He holds an M.Res from the same university, an MBA from Henley Management College and a degree in pharmacy from the University of Malta. His research interests focus on market research and customer insight, and has published on this area in the Journal of Marketing Management as well as presented papers to various marketing conferences (like the Academy of Marketing in the UK and the Australian New Zealand Marketing Academy). He is a member of ESOMAR (the world association of market researchers), Academy of Marketing (UK) and British Academy of Management.
As a practitioner, Emanuel has served various international and local organizations - ranging from multinational pharmaceutical names (like Bayer, GlaxoSmithKline, ScheringPlough and AstraZeneca) to service organizations (like SAS, Everything Everywhere, Bank of Valletta, Vodafone, Go plc and MaltaEnterprise). Before engaging in an academic career, Emanuel had founded and led a successful Maltese research and consultancy firm that was the local associate for GfK.