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Emmanuel Mogaji

  • B Sc, MA, PhD
  • Lecturer in Advertising and Marketing Communications
  • University of Greenwich
  • 3h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 15CitationsNumber of citations received by Emmanuel's publications. Updated daily.

Research interests

Researcher with interest in design and development of marketing communication materials which can be visually consumed and appealing to diverse audience

About

Researcher with interest in design and development of marketing communication materials which can be visually consumed and appealing to diverse audience

Co-authors (4)

  • Emmanuel Adukwu

Publications (5)

  • Emotional appeals in UK business-to-business financial services advertisements

    • Mogaji E
    • Czarnecka B
    • Danbury A
    International Journal of Bank Marketing (2018) 36(1)
    N/AReaders
    0Citations
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  • Attitudes towards brands and advertisements: Qualitative and thematic analysis of social media data

    • Mogaji E
    • Farinloye T
    (2017)
    N/AReaders
    0Citations
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  • Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands

    • Mogaji E
    • Danbury A
    Journal of Product and Brand Management (2017) 26(6)
    N/AReaders
    0Citations
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  • University website design in international student recruitment: Some reflections

    • Mogaji E
    (2016)
    N/AReaders
    0Citations
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  • Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain

    • Mogaji E
    Marketing Intelligence and Planning (2015)
    N/AReaders
    7Citations
    Get full text

Professional experience

Lecturer in Advertising and Marketing Communications

University of Greenwich

May 2017 - Present

Associate Lecturer

University of Bedfordshire

October 2015 - May 2017(2 years)

Education

PhD Advertising and Marketing Communications

University of Bedfordshire

October 2012 - January 2017(4 years)

MA Art and Design

University of Bedfordshire

September 2008 - September 2009(a year)

B Sc Architecture

University of Lagos

February 2002 - August 2006(5 years)