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Emmanuel Mogaji

  • B Sc, MA, PhD
  • Lecturer in Advertising and Marketing Communications
  • University of Greenwich
  • 1h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 3CitationsNumber of citations received by Emmanuel's publications. Updated daily.

Research interests

Researcher with interest in design and development of marketing communication materials which can be visually consumed and appealing to diverse audience

About

Researcher with interest in design and development of marketing communication materials which can be visually consumed and appealing to diverse audience

Co-authors (1)

  • Emmanuel Adukwu

Publications (6)

Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands

  • Mogaji E
  • Danbury A
Journal of Product and Brand Management (2017)
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Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data

  • Mogaji E
  • Farinloye T
  • Aririguzoh S
Cogent Business & Management (2016)
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Marketing strategies of United Kingdom universities during clearing and adjustment

International Journal of Educational Management (2016)
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This advert makes me cry: Disclosure of emotional response to advertisement on Facebook

  • Mogaji E
  • Wright L
Cogent Business & Management (2016)
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Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain

  • Mogaji E
Marketing Intelligence and Planning (2015)
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    Readers

  • 2

    Citations

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Professional experience

Lecturer in Advertising and Marketing Communications

University of Greenwich

May 2017 - Present

Associate Lecturer

University of Bedfordshire

October 2015 - May 2017(2 years)

Education history

PhD Advertising and Marketing Communications

University of Bedfordshire

October 2012 - January 2017(4 years)

MA Art and Design

University of Bedfordshire

September 2008 - September 2009(a year)

B Sc Architecture

University of Lagos

February 2002 - August 2006(5 years)