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Eric Swenson

  • MPS
  • Sr. Director Product Management | Scopus
  • Elsevier Inc
  • 133Followers
  • 164Following

Research interests

Coats DiseaseCYLONsInformation RetrievalSearch Engine TechnologyPropagandaPsychological warfareSonic weapons

About

My career has been expansive, covering music production; freelance journalism; motion graphics; user interface design; graphic design; production; product management; information systems; video production and literature. My career in digital media dates back to 1992 as the co-founder (along with Supervert 32C) of Necro Enema Amalgamated (NEA), producer of BLAM! CD-ROM series. BLAM! was proclaimed the "first CD-ROM experimental magazine" by Steven Heller in Graphic Design Timeline: A Century of Design Milestones and proclaimed "the Marilyn Manson of multimedia" by Time Out New York. BLAM! is noteworthy because it included the interactive media world's first fully functioning behavioral profiling engine (the progenitor to today's web-based user profiling and tracking technologies), generating ear-splitting and eye-bleeding motion graphic advertisements as well as "punishment pieces" for user behaviors the creators judged according to specific profiles. NEA literally invented this form of advertising as well as the digital media interstitial -- and manipulative malware (since BLAM! would indeed, take over the user's computer and alter specific software settings, especially the sonics)! These techniques shocked and amazed the first generation of "interactivists" and so inspired advertising giant Jay Chiat that he invited us to consult for Chiat-Day's (now TBWA/Chiat/Day) fledgling new media department. Further, BLAM! was featured in exhibitions at premier art museums including The Centre Georges Pompidou (Paris), iMAL (Brussels) and The Museum of Contemporary Art (Australia), featured on MTV and publications such as ArtForum, Wired, ID, eye, New York Magazine, Lingua Franca, Mediamatic, Neural, Morph's Outpost, Blender, Village Voice, World Art, Mondo 2000, etc. Since then, have I applied and synthesized learnings from the NEA experiment into my work at major media companies ranging from the Hearst Corporation, AT&T Labs Research; marketing agencies and numerous startups. I also maintain my own personal research projects and collaborate often with co-conspirators across the globe on projects ranging from literature to music and activism.

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Professional experience

Sr. Director Product Management | Scopus

Elsevier Inc

June 2011 - Present

Director Program Management

Hearst Corp

January 2002 - May 2007(5 years)

Director Production

Hearst Corp

November 1995 - October 1998(3 years)

Education

MPS

ITP (Interactive Telecommunications Program), NYU

September 1992 - September 1996(4 years)

BA

New York University

September 1987 - December 1991(4 years)