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Eva Reinares Lara

  • Ph. D.
  • Associate Professor
  • Universidad Rey Juan Carlos Facultad de Ciencias Juridicas y Sociales
  • 4h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 64CitationsNumber of citations received by Eva's publications. Updated daily.

Research interests

MarketingAdvertising

About

Universidad Rey Juan Carlos, Madrid (Spain)

Co-authors (14)

Publications (5)

  • A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty progr

    • Martin-Santana J, Reinares-Lara E R
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  • Do affective variables make a difference in consumers behavior toward mobile advertising?

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  • How does the radio spokesperson's voice influence credibility?

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  • Model of acceptance of a new type of beverage: Application to natural sparkling red wine

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  • Spot length and unaided recall in television: Optimizing media planning variables in advertising breaks

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Professional experience

Associate Professor

Universidad Rey Juan Carlos Facultad de Ciencias Juridicas y Sociales

September 1992 - Present