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Gerardino Metallo

  • Professor
  • University of Salerno
  • 3h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 18CitationsNumber of citations received by Gerardino's publications. Updated daily.

Other IDs

About

I am working on comsumer dynamics in smart retailing

Co-authors (8)

Publications (5)

  • Enablers for end-user entrepreneurship: An investigation on Italian food bloggers

    • Cuomo M
    • Tortora D
    • Festa G
    • et al.
    N/AReaders
    0Citations
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  • Exploring Consumer Insights in Wine Marketing: An Ethnographic Research on #Winelovers

    • Cuomo M
    • Tortora D
    • Festa G
    • et al.
    N/AReaders
    2Citations
    Get full text
  • In store augmented reality: Retailing strategies for smart communities

    • Cuomo M
    • Tortora D
    • Metallo Prof. G
    N/AReaders
    2Citations
  • Building brand equity: The genetic coding of mediterranean brands

    • Cuomo M
    • Metallo G
    • Tortora D
    • et al.
    N/AReaders
    5Citations
    Get full text
  • Relationship management in the business of quality and communication

    • Metallo G
    • Cuomo M
    • Festa G
    N/AReaders
    5Citations
    Get full text

Professional experience

Universita degli Studi di Salerno