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Heiner Evanschitzky

  • Dr
  • Professor of Marketing
  • Aston University
  • 22h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 1874CitationsNumber of citations received by Heiner's publications. Updated daily.

Other IDs

Co-authors (73)

  • Fidel Bilika
  • Samer Hamadneh

Publications (5)

  • Customer Interaction and Innovation in Hybrid Offerings: Investigating Moderation and Mediation Effects for Goods and Services Innovation

    • Schaarschmidt M
    • Walsh G
    • Evanschitzky H
    N/AReaders
    1Citations
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  • Looking Forward, Looking Back: British Journal of Management 2000–2015

    • Evanschitzky H
    • Goergen M
    N/AReaders
    0Citations
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  • Antecedents of peripheral services cross-buying behavior

    • Evanschitzky H
    • Malhotra N
    • Wangenheim F
    • et al.
    N/AReaders
    0Citations
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  • Customer inspiration: Conceptualization, scale development, and validation

    • Bottger T
    • Rudolph T
    • Evanschitzky H
    • et al.
    N/AReaders
    0Citations
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  • Mood regulation, customer participation, and customer value creation in hospitality services

    • Taheri B
    • Coelho F
    • Sousa C
    • et al.
    N/AReaders
    0Citations
    Get full text

Professional experience

Professor of Marketing

Aston University

October 2010 - Present