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Ioannis Kareklas

  • PhD
  • Assistant Professor of Marketing
  • University at Albany, State University of New York
  • 6h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 130CitationsNumber of citations received by Ioannis's publications. Updated daily.

Research interests

Implicit Measurement TechniquesMeta-AnalysisPublic Policy Issues related to Pro-Social BehaviorsSensory PerceptionAdvertising Effectiveness


Ioannis Kareklas is Assistant Professor of Marketing at the School of Business, University at Albany, State University of New York. He completed his doctoral studies in Business Administration with a concentration in Marketing at the University of Connecticut in 2010. His work appears in the Journal of Consumer Psychology, Journal of Advertising, Journal of Consumer Affairs, and Journal of Marketing Communications. Several leading news outlets report on his research, including: NBC, CBS, ABC, Fox News, The New York Times, Los Angeles Times, The Washington Post, The Huffington Post, New York Magazine, Slate, and National Public Radio. His research focuses on advertising effectiveness, public policy issues related to pro-social behaviors, and sensory perception. Dr. Kareklas often employs implicit measures and meta-analytic techniques in his research. He teaches Consumer Behavior, Retailing, and Public Policy & Marketing.

Co-authors (14)

Publications (5)

  • A meta-analytic synthesis of the question-behavior effect

    • Spangenberg E
    • Kareklas I
    • Devezer B
    • et al.
    Get full text
  • Images paired with concrete claims improve skeptical consumers’ responses to advertising promoting a firm’s good deeds

    • Joireman J
    • Liu R
    • Kareklas I
    Get full text
  • Reexamining health messages in the digital age: A fresh look at source credibility effects

    • Kareklas I
    • Muehling D
    • Weber T
    Get full text
  • Remembering the good old days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising

    • Zhao G
    • Muehling D
    • Kareklas I
    Get full text
  • The role of regulatory focus and self-view in 'green' adverti sing message framing

    • Kareklas I
    • Carlson J
    • Muehling D
    Get full text

Professional experience

Assistant Professor of Marketing

University at Albany, State University of New York

September 2015 - Present

Assistant Professor (Tenure-Track)

Washington State University

August 2010 - August 2015(5 years)


Ph.D., Business Administration

University of Connecticut

August 2005 - May 2010(5 years)

Masters of Business Administration (MBA)

Binghamton University

August 2003 - May 2005(2 years)

Bachelor of Science in Business Administration

State University of New York - University at Albany

August 2000 - May 2003(3 years)