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Ivan Guitart

  • PhD
  • 2PublicationsNumber of items in Ivan's My Publications folder on Mendeley.
  • 37ReadersNumber of instances of Ivan's publications in Mendeley libraries. Updated daily.

Other IDs

Research interests

Marketing effectivenessEconometric modelingAdvertising

Co-authors (3)

  • Jose Cuevas-Valenzuela
  • Diogo Zanata

Publications (2)

  • Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity

    • Guitart I
    • Gonzalez J
    • Stremersch S
    N/AReaders
    N/ACitations
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  • The impact of contextual television ads on online conversions: An application in the insurance industry

    • Guitart I
    • Hervet G
    N/AReaders
    0Citations
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Education

PhD in Management

IESE

September 2009 - July 2014(5 years)