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Ivan Guitart

  • PhD
  • Grenoble Business School
  • 22ReadersNumber of instances of Ivan's publications in Mendeley libraries. Updated daily.
  • 1PublicationsNumber of items in Ivan's My Publications folder on Mendeley.

Other IDs

Research interests

Marketing effectivenessEconometric modelingAdvertising

Co-authors (1)

  • Jose Cuevas-Valenzuela
  • Diogo Zanata

Publications (1)

  • The impact of contextual television ads on online conversions: An application in the insurance industry

    • Guitart I
    • Hervet G
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Education history

Grenoble Ecole de Management