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Jamie Burton

  • Professor of Marketing
  • Alliance Manchester Business School, Faculty of Humanities, University of Manchester
  • 10h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 209CitationsNumber of citations received by Jamie's publications. Updated daily.

Other IDs

Research interests

waterwayscustomer feedbackserviceservicesservitizationcustomer profitabilityCRMRMrelationship marketingcustomer complaintscustomer complimentsservice infusioncustomer management

Co-authors (26)

Publications (5)

  • Capabilities for advanced services: A multi-actor perspective

    • Story V
    • Raddats C
    • Burton J
    • et al.
    N/AReaders
    15Citations
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  • Interactively developed capabilities: evidence from dyadic servitization relationships

    • Raddats C
    • Zolkiewski J
    • Story V
    • et al.
    N/AReaders
    7Citations
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  • Strategic B2B customer experience management: the importance of outcomes-based measures

    • Zolkiewski J
    • Story V
    • Burton J
    • et al.
    N/AReaders
    2Citations
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  • Guest editorial

    • Zolkiewski J
    • Story V
    • Burton J
    N/AReaders
    0Citations
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  • Motivations for servitization: the impact of product complexity

    • Raddats C
    • Baines T
    • Burton J
    • et al.
    N/AReaders
    14Citations
    Get full text

Professional experience

Professor of Marketing

Alliance Manchester Business School, Faculty of Humanities, University of Manchester

May 2001 - Present