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Jim Jansen

  • Principal Scientist, Professor, Reseacher
  • 41h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 8676CitationsNumber of citations received by Jim's publications. Updated daily.

Recent publications

  • Personas for content creators via decomposed aggregate audience statistics

    • An J
    • Kwak H
    • Jansen B
    Get full text
  • Who are your users? comparing media professionals' preconception of users to data-driven personas

    • Nielsen L
    • Salminen J
    • Jung S
    • et al.
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Jim has authored or co-authored 250 or so research publications, with articles appearing in a multi-disciplinary and extremely wide range of journals and conferences. He is author of the book, Understanding Sponsored Search: A Coverage of the Core Elements of Keyword Advertising (Cambridge University Press), author of the book Understanding User - Web Interactions Via Web Analytics, co-author of the book, Web Search: Public Searching of the Web, and co-editor of the book Handbook of Research on Weblog Analysis.

Co-authors (470)