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João Guerreiro

  • MSc
  • Invited Lecturer
  • ISCTE-IUL
  • 4PublicationsNumber of items in João's My Publications folder on Mendeley.
  • 4Followers

Other IDs

Research interests

Business IntelligenceData Mining

About

Currently Teaching Customer Intelligence and Data Mining Currently undertaking a PhD in Marketing (using Graph Mining and Eye-Tracking) Specialties Data Mining/Customer Intelligence (with R, SAS Enterprise Miner, IBM PASW Modeler) Business Intelligence

Followers (4)

Following (3)

Publications (4)

  • Are Yelp's tips helpful in building influential consumers?

    • Guerreiro J
    • Moro S
    N/AReaders
    N/ACitations
    Get full text
  • A Text Mining-Based Review of Cause-Related Marketing Literature

    • Guerreiro J
    • Rita P
    • Trigueiros D
    N/AReaders
    N/ACitations
    Get full text
  • Attention, emotions and cause-related marketing effectiveness

    • Guerreiro J
    • Rita P
    • Trigueiros D
    N/AReaders
    N/ACitations
    Get full text
  • A unified approach to the extraction of rules from artificial neural networks and support vector machines

    • Guerreiro J
    • Trigueiros D
    N/AReaders
    N/ACitations
    Get full text

Professional experience

Invited Lecturer

ISCTE-IUL

December 2009 - Present

Advanced Analytics Business Manager

GTBC

October 2008 - Present

Education

MSc Decision Support Systems

ISCTE-IUL

September 2008 - December 2009(a year)