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Joffre Swait Jr

  • Dr
  • Research Professor (P/T)
  • University of South Australia
  • 31h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 4727CitationsNumber of citations received by Joffre's publications. Updated daily.

Research interests

Consumer decision makingApplied MicroeconomicsEconometricsEnvironmental and Resource EconomicsHealth EconomicsMarketingTransportation DemandGoal-driven ChoiceChoice Set FormationChoice Modelling


Until mid-2018, Joffre was co-Director of the Institute for Choice (I4C), University of South Australia. He is currently a part-time Research Professor at the same institution. His research is strongly focused on human choice behavior, particularly the econometric modelling of both decision processes and outcomes. He is currently very interested in modelling Antecedent Volition in choice processes, such as goal-driven choices, choice set formation, decision strategy selection, etc. Application areas include principally transportation, health, environment and marketing.

Co-authors (94)

  • Michael Keane
  • Trudy Ann Cameron
  • Tony Marley

Publications (5)

  • Modeling Simultaneous Multiple Goal Pursuit and Adaptation in Consumer Choice

    • Swait J
    • Argo J
    • Li L
    Get full text
  • The impact of vaccination and patient characteristics on influenza vaccination uptake of elderly people: A discrete choice experiment

    • de Bekker-Grob E
    • Veldwijk J
    • Jonker M
    • et al.
    Get full text
  • Goal-based models for discrete choice analysis

    • Marley A
    • Swait J
    Get full text
  • Individuals’ Decisions in the Presence of Multiple Goals

    • Dellaert B
    • Swait J
    • Adamowicz W
    • et al.
    Get full text
  • OP55 Health Technology Assessment In Children And Adolescents: Adolescent Preferences For Child Health Utility 9D Health States

    • Chen G
    • Huynh E
    • Xu F
    • et al.
    Get full text

Professional experience

Research Professor (P/T)

University of South Australia

July 2018 - Present

Institute for Choice - Director: Research

University of South Australia Business School

March 2014 - June 2018(4 years)

Research Professor (CenSOC-Centre for the Study of Choice)

University of Technology Sydney

September 2011 - February 2014(2 years)

Professor of Marketing

University of Alberta

July 2008 - August 2011(3 years)


Advanis Inc

October 1993 - August 2008(15 years)


PhD Transportation Systems

Massachusetts Institute of Technology

August 1980 - June 1984(4 years)

MS Civil Engineering

Oregon State University

September 1975 - June 1976(9 months)

BS Civil Engineering

Oregon State University

September 1971 - June 1975(4 years)