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Jonathan Reynolds

  • MA PhD
  • Academic Director, Oxford Institute of Retail Management
  • University of Oxford
  • 13h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 511CitationsNumber of citations received by Jonathan's publications. Updated daily.

Recent publications

  • Applying netnography to market research: The case of the online forum

    • Xun J
    • Reynolds J
    Get full text
  • Commemorating the life and work of Professor Ross Davies, 1940-2005

    • Reynolds J
    • Lowe M
    Get full text

Professional experience

Academic Director, Oxford Institute of Retail Management

University of Oxford

October 1999 - Present

University Lecturer in Management Studies

University of Oxford

October 1992 - Present

Research Fellow, Templeton College

University of Oxford

October 1988 - September 1992(4 years)

Research Associate, Templeton College

University of Oxford

October 1985 - September 1988(3 years)

Research Fellow

The University of Edinburgh

October 1984 - September 1985(a year)


PhD Geography

Newcastle University - University of Newcastle

October 1981 - June 1984(3 years)

MA Environmental Planning

University of Nottingham

October 1979 - June 1981(2 years)

BA/MA Geography

University of Oxford

October 1976 - June 1979(3 years)


Jonathan Reynolds is Academic Director of the Oxford Institute of Retail Management and a Fellow in Retail Marketing at Green Templeton College. He first joined Oxford to work with UK food retailer Tesco on the application of new information technology, following time spent at the University of Edinburgh, with Coca-Cola, and at the University of Newcastle-upon-Tyne. He has spent time as Visiting Professor at the Amos Tuck School of Business Administration at Dartmouth College. A geographer, urban planner and retailer by turn, he now teaches and researches in the areas of retailing and technology, retail and services marketing and retail planning and development. He has published and spoken widely on all these subjects. He is a member of the Editorial Boards of the International Review of Retail, Distribution and Consumer Research and the International Journal of Retail & Distribution Management. He is Editor of the Journal of Targeting, Measurement & Analysis for Marketing. He regularly features on television and radio news and consumer affairs programmes. As Academic Director of the Oxford Institute of Retail Management, established in 1985, he is actively involved with Oxford's commercial clients in the retail, financial and leisure services sectors and, as a faculty member of SBS, teaches marketing and retailing on Oxford's undergraduate, MBA, BA and MSc programmes.

Co-authors (16)

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