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José Martí-Parreño

  • Ph.D. in Marketing/ Ph.D. in Fine Arts
  • Associate Professor
  • Universidad Europea de Valencia
  • 5h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 87CitationsNumber of citations received by José's publications. Updated daily.

Research interests

social networking sitesproduct placementmobile marketingbranded entertainmentadvergaming

Co-authors (12)

  • David Alameda

Publications (5)

  • Factors contributing brand attitude in advergames: Entertainment and irritation

    • Martí-Parreño J
    • Aldás-Manzano J
    • Currás-Pérez R
    • et al.
    N/AReaders
    21Citations
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  • Nuevas fórmulas publicitarias: los advergames como herramienta de las comunicaciones de marketing

    • Parreño J
    • Pérez R
    • García I
    N/AReaders
    N/ACitations
  • Patrocinio deportivo: la implicación del espectador y sus efectos en la identificación y lealtad

    • Schlesinger M
    • Herrera A
    • Parreño J
    N/AReaders
    N/ACitations
  • Web 2.0 goes mobile: Motivations and barriers of mobile social networks use in Spain

    • Ruiz-Mafé C
    • Sanz-Blas S
    • Martí-Parreño J
    N/AReaders
    5Citations
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  • El emplazamiento de producto: conceptualización, nuevos formatos y efectos sobre el consumidor

    • Parreño J
    • Manzano J
    • Pérez R
    • et al.
    N/AReaders
    N/ACitations

Professional experience

Associate Professor

Universidad Europea de Valencia