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Jose Mendoza

  • Doctor of Business Administration
  • Assistant Professor
  • Sacred Heart University
  • 0ReadersNumber of instances of Jose's publications in Mendeley libraries. Updated daily.
  • 107PublicationsNumber of items in Jose's My Publications folder on Mendeley.

Research interests

Consumer Price Perception


Dr. Mendoza is a researcher in the areas of consumer pricing, price perception, and pricing analytic, incorporating technologies such as Big Data, Eye-Tracking Technology, Machine Learning, and Choice-Based Conjoint Analysis

Followers (1)

Following (5)

Publications (5)

  • Predictive Model of Attention in Viewing Selected Grocery Products

    • Seva R
    • Go K
    • Garcia K
    • et al.
  • The moderating role of price consciousness on the effectiveness of price discounts and premium promotions

    • Palazón M
    • Delgado E
    Get full text
  • An exploratory study of ‘close’ supplier–manufacturer relationships

    • Goffin K
    • Lemke F
    • Szwejczewski M
    Get full text
  • An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods

    • Kalyanaram G
    • Little J
  • Two-Component Solutions of Repertory Grid Data: A Comparison of Three Methods

    • Beail N
    • Fisher K

Professional experience

Assistant Professor

Sacred Heart University

August 2015 - Present

Education history

Doctor of Business Administration

Cranfield University

January 2009 - January 2016(7 years)

Master of Business Administration

University of Pittsburgh

January 1999 - July 2000(2 years)

Specialist in Marketing

Instituto de Estudios Superiores de Administracion

January 1996 - February 1998(2 years)

Engineer in Information Sciences

Universidad Centro Occidental Lisandro Alvarado

January 1989 - January 1994(5 years)