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Jose Mendoza

  • Doctor of Business Administration
  • Assistant Professor
  • Sacred Heart University
  • 78PublicationsNumber of items in Jose's My Publications folder on Mendeley.
  • 1Followers

Recent publications

  • Sensation and Perception

    • Goldstein B
  • Predictive Model of Attention in Viewing Selected Grocery Products

    • Seva R
    • Go K
    • Garcia K
    • et al.

Professional experience

Assistant Professor

Sacred Heart University

August 2015 - Present


Doctor of Business Administration

Cranfield University

January 2009 - January 2016(7 years)

Master of Business Administration

University of Pittsburgh

January 1999 - July 2000(2 years)

Specialist in Marketing

Instituto de Estudios Superiores de Administracion

January 1996 - February 1998(2 years)

Engineer in Information Sciences

Universidad Centro Occidental Lisandro Alvarado

January 1989 - January 1994(5 years)

Research interests


Dr. Mendoza is a researcher in the areas of consumer pricing, price perception, and pricing analytic, incorporating technologies such as Big Data, Eye-Tracking Technology, Machine Learning, and Choice-Based Conjoint Analysis


Followers (1)

Following (8)

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