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Juan Carlos Ortiz Nicolas

  • Lecturer in user experience
  • Universidad Nacional Autónoma de Mexico
  • 5h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 72CitationsNumber of citations received by Juan Carlos's publications. Updated daily.

Research interests

and design for interaction.creativitydesign methodologysustainable designproduct evaluation & usability testingmulti-sensory designproduct personalityemotional designsocial innovationJuan Carlos is interested in: user experience


Juan Carlos Ortiz Nicolas is a lecturer in user experience at The National Autonomous University of Mexico (UNAM). Prior to joining UNAM Juan Carlos undertook his Ph.D in User Experience at Imperial College London. Juan Carlos holds a master’s degree in Design for Interaction from Delft University of Technology (The Netherlands) and a Bachelor’s degree on Industrial Design at The National Autonomous University of Mexico. He has been teacher of Design, User Centred Design, Design Research, and Sustainable Design. Juan Carlos likes travelling, cycling, cooking and reading novels in general.


Co-authors (9)

Publications (5)

  • El rol de los valores socioculturales en la elección de productos. Una aproximación desde el diseño

    • Deyanira Bedolla Pereda; Juan Carlos Ortiz Nicolás
  • Behavioral Measures of Emotion

    • Jacob-Dazarola R
    • Ortíz Nicolás J
    • Cárdenas Bayona L
    Get full text
  • Pleasantness and arousal in twenty-five positive emotions elicited by durable products

    • Nicolás J
    • Aurisicchio M
    • Desmet P
  • Designing for anticipation, confidence, and inspiration

    • Nicolás J
    • Aurisicchio M
    • Desmet P
    Get full text
  • Understanding the Context of Design for Social Innovations

    • Ortiz Nicolás J
    • Harrison T
    Get full text

Professional experience

Lecturer in user experience

Universidad Nacional Autónoma de Mexico

August 2013 - Present



Imperial College London

May 2010 - May 2014(4 years)

MSc in Design For Interaction

Delft University of Technology

September 2004 - December 2006(2 years)

Bachelor's in Industrial Design

Universidad Nacional Autonoma de Mexico

September 1996 - October 2000(4 years)