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Juan Carlos Rico Diaz

  • Master of Arts, Applied Public Policy
  • Sonora Population State Council
  • Gobierno del Estado de Sonora
  • 1PublicationsNumber of items in Juan Carlos's My Publications folder on Mendeley.
  • 10Followers

Recent publications

  • Informe Anual 2009 / Transparencia y Acceso a la Información que rinde el Pleno de la Cámara de Senadores al Instituto Federal de Acceso a la Información.

    • Juan Carlos Rico Diaz A
    • Liz Tenorio, Alfonso Lara, Ana María Vidal R

Professional experience

Sonora Population State Council

Sonora State Government

September 2015 - Present


Maestrante en Gestión Pública Aplicada

ITESM - Instituto Tecnológico y de Estudios Superiores de Monterrey

June 2011 - August 2013(2 years)

Maestrante, Gestión Pública Aplicada

Instituto Tecnologico de Estudios Superiores de Monterrey

July 2011 - June 2012(a year)

BA in Social Communications

Universidad Autónoma Metropolitana - Xochimilco

April 1981 - June 1984(3 years)


RESUME JUAN CARLOS RICO DÍAZ 011 52 55 3020 9782 HIGHLIGHTS OF QUALIFICATIONS Specialist in external public relations Proficient in English and Spanish Excellent written and verbal communication skills Knows media processes, procedures and materials Experienced in public opinion and political marketing since 1991 EXPERIENCE • Plans layouts for trade communications in Hispanic oriented areas of consumption, political preferences or human development in form of press releases, articles, surveys, brochures and other printed materials. • Plans, organizes and conducts special events and meetings between private American ventures and Latin American ventures as well as expositions and meetings. • Serves as the point of contact for clients • Handling and custody of both electronic and material information as data resources in projects. • Responsible for advising management on how to direct and respond to media or client requests. • Experience working with external public relations and advertising agencies. • Over 10 years experience in Public Relations and Journalism. • Skilled in personal computers including word processing, data bases, power point, and draw software. • Mature in handling sensitive and confidential areas. WORK HISTORY 1982 United States Embassy, Mexico City Institute for International Education Academic Advisor • Counseled Mexican undergraduate and graduate prospects to continue education in the United States, handled a library of Universities catalogs, and ensured precise career information to clients. 1983 Petróleos Mexicanos, México City International Information Analyst • Reported on international oil market, social issues in producing countries, public opinion leaders research as well as media contributors. 1984 Education Ministry, México City Culture Bureau Subsrecretary Social Theories Tutor • Conducted a workshop on social theories and issues in 11 Mexican states oriented to human development and educative chores. 1985 National Institute of Fine Arts, México City Modern Museum of Art • Conducted 42 workshops for children referred on mass media messages and how children would appropriate and transform them to enforce their basic education. 1988 Mexico City’s Political, Economical and Social Studies Center. • Conducted public opinion diagnoses regarding middle-class leaders of opinion, electoral trends, political values and behavior of political parties’ leaders. 1990 Mexico City’s Metropolitan Services. • Coordinated the Cabinet of Opinion Studies doing research on Mexico City’s Government focus for social development on public security, housing, health and urban issues. 1991 State of Sonora, Hermosillo México Ministry of Health Head of the Communications Department • Conducted public information toward social health enforcement as well as social attitude’s diagnoses on primary health issues. Participated in the initial strategy of the Information Centers for Health (CISAL). 1991 University of Sonora, Hermosillo, México Guest Faculty • Held "Culture and Communication" class for 1 semester. 1992 City of Nogales Sonora H. Ayuntamiento de Nogales Sonora • Head of the Social Communications Department; Spokesman for the Mayor. Created, designed and distributed printed materials, and organized public meetings on social issues (environmental, industrial, art and culture, citizens’ utilities). 1995 Electoral Council of Oaxaca, Oaxaca México Advisor to the President • Social Communication Department Head, responsible for exit polls results during election days, coordinated editions of "The Political Values of the Oaxacans" by Cipriano Flores and "El Nombramiento" by Cristina Velasquez Cepeda. 2000 City of Nogales Sonora House of Culture, Director • Established communications and work agendas supported by the Municipal Government with the National Institute of Fine Arts, the Museums of Art Carrillo Gil, ExTeresa, Phoenix Art Museum, El Chopo, the Cultural Fund of Banamex, University of Sonora, Kino University and diverse Institutes of Culture in Mexican states in consensus with local and regional artists. 2001 Sports Commission of Sonora Mexico, Hermosillo México Coordinator of the Unit of Social Communication • Advanced the agendas of its Consultative and Directive Councils and conducted public policies in media handling. 2004 Border Ecological Cooperation Commission certification process Government of Nogales Sonora México Advisor for the Mayor • Consultant for the agenda of Public Participation in the Project of Integral Paving of Nogales developed by the Government of Sonora, the Border Ecological Cooperation Commission and Federal Government of Mexico; observed coordination meetings for financing at the North American Development Bank in San Antonio Texas and at the Border Ecological Cooperation Commission as political analyst. 2005 Nogales Entrepreneur Center, Nogales México Advisor for the CEO • Consultant for the Domestic Violence Prevention Program; public policies and media handling. 2007 Sonora State Government Representation in Mexico City 2008 Mexico Senate Consultant 2011 Mexico House of Representatives (Cámara de Diputados) Techincal Secretary for Mining Issues. 2013 Mexico Senate Advisory on Educational Issues, Fishing, Telecommunications and Constitutional Amendments. OTHER ACTIVITIES • Published political and art and culture articles in La Jornada (Mexico City), Noticias (Oaxaca), Siglo XXI (Jalisco) and El Imparcial (Sonora) newspapers. EDUCATION • BS in Communications, Universidad Autonoma Metropolitana, 1985, México City. • Studied MA in Latin American History at UDLA in México City, 1987, México City. • Diploma in Opinion Studies at the Iberoamerican University, 1988, México City • Currently enrolled in Master of Artis in Public Applied Policy at Instituto Tecnológico y de Estudios Superiores de Monterrey, Santa Fe Branch in Mexico City. JUAN CARLOS RICO DÍAZ 24 de junio de 1962 Cananea, Sonora México 011 52 55 3020 9782 Egresado de la Universidad Autónoma Metropolitana en ciencias de la comunicación en 1985 con área de concentración en comunicación educativa. Diplomado en opinión pública por la Universidad Iberoamericana, cursos en historia de América Latina en la Universidad de Las Américas, maestrante en Gestión Pública Aplicada por el Instituto Tecnológico y de Estudios Superiores de Monterrey. Consejero Educativo en la Embajada de los Estados Unidos de América en 1982 a través de su Instituto Internacional para la Educación y, durante 1983, Analista de Opinión Internacional en la Unidad de Análisis de Información adscrita a la Gerencia de Comunicación Social de Petróleos Mexicanos. Instructor en teorías sociales e historia en el Plan de Actividades de Apoyo a la Educación de la Secretaría de Educación Pública en 11 estados del país. Tallerista, en 1985, en prácticas lúdicas, educación, información y medios de comunicación para el Instituto Nacional de Bellas Artes a través del Museo de Arte Moderno de la Ciudad de México. Jefe de departamento de impresos y directos para medios electrónicos en la Dirección General de Política de Descentralización para el Desarrollo Regional, en 1988, de la Secretaría de Programación y Presupuesto. Analista sobre estudios sociales y opinión pública para el Centro de Estudios Políticos, Económicos y Sociales CEPES del Partido Revolucionario Institucional. Director General de Comunicación Social de la Secretaría de Salud Pública del Gobierno del Estado de Sonora en 1991. Impulsor de los Centros de Información para la Salud CISAL, de la Secretaría de Salud. A la par, docente titular de cultura y comunicación en la Universidad de Sonora, Unidad Regional Centro. Director General de Comunicación Social del Gobierno Municipal de Nogales Sonora 1991-1994. En 1995, consultor del Consejero Presidente del Consejo General Electoral del Instituto Electoral de Oaxaca y en 1997 Coordinador de Comunicación Social. Autor de las Memorias Electorales de la Elección de Diputados y Concejales 1995. Coordinador de la edición Los valores políticos de los oaxaqueños, editada por el mismo instituto. Director de Cultura y Bienestar Social del Gobierno de Nogales Sonora y Director de la Casa de Cultura en el año 2000. Coordinador de la Unidad de Comunicación Social de la Comisión del Deporte del Estado de Sonora de los años 2001 a 2003. Concursante a vocal del Instituto de Transparencia Informativa del Estado de Sonora en 2005. Consultor y relator de la Comisión para la Cooperación Ecológica Fronteriza en proyectos de inversión pública municipal participativa. Observador de mecanismos de coordinación para el financiamiento público de obras en el Banco para el Desarrollo de América del Norte, gobierno municipal, federal y organismos multilaterales. Consultor externo para el Senado de la República en materia de acceso y transparencia de la información pública gubernamental. Coautor del Informe Anual de Actividades sobre Transparencia de la Cámara de Senadores al Instituto Federal de Acceso a la Información Pública y Protección de Datos. Secretario Técnico de la Comisión Especial de Seguimiento a la Problemática Surgida por los Conflictos Mineros en el País en la Cámara de Diputados del Congreso de la Unión. Actualmente consultor en temas relativos a la agenda pública y de opinión y al proceso parlamentario en temas relativos a educación, pesca, constitucionalismo, comunicaciones y transportes en el Senado de la República.

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