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Juan F. Plaza

  • PhD
  • Professor
  • Universidad Loyola Andalucia
  • 31PublicationsNumber of items in Juan F.'s My Publications folder on Mendeley.
  • 30Followers


Juan F. Plaza has a PhD in Communication from the Pontifical University of Salamanca and a Postdoctoral certificate of specialization in Non Sexist Treatment of Information (University of Jaume I, Castellón). He works as a professor at the College of Social Sciences of the Loyola Andalucía University, in Sevilla. For 12 years he has been a professor at the College of Communication of the Pontifical University of Salamanca, where he taught a range of courses in Written Communication, Journalism Genres and Creative writing. He has also co-directed the graduate program in Gender and Communication. The main focus of his research is the study of images of men and women in mass media from a gender perspective. He has researched models of masculinity and femininity that appear in teenager women's magazines, the role of women in newspapers, new models of ‘real women’ in advertising or the social desirability of male and female characters in the most successful TV series, to name a few. Moreover, he has published several books and articles on media representations of masculinity and femininity. Now he is interested in cyberbullying from a gender perspective within the line of research on Media and positive social change. He has published a short stories book titled "Hoy no puedo" (in Spanish). Every now and again, he writes not to hate.

Recent publications

  • Ways of Witnessing: Journalism vs. Fiction in The Quiet American and El pintor de batallas

    • Valverde B
    • Plaza J
  • La representación de las mujeres terroristas y víctimas del terrorismo en la prensa española: el caso de El País

    • Plaza J
    • Rivas-Nieto P
    • Rey García P
    Get full text

Professional experience


Universidad Loyola Andalucía

January 2013 - Present


Universidad Pontificia de Salamanca

October 2000 - January 2013(12 years)


University Expertise in Non Sexist Treatment of Information

Universidad Jaume I de Castellón

Degree in Journalism

Universidad Pontificia de Salamanca

PhD in Communication

Universidad Pontificia de Salamanca


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