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Juan Manuel Gonzalez Sanchez

  • PhD
  • Director of the Program of International Marketing and Advertising
  • Icesi University
  • 0ReadersNumber of instances of Juan Manuel's publications in Mendeley libraries. Updated daily.
  • 3PublicationsNumber of items in Juan Manuel's My Publications folder on Mendeley.

Research interests

Competitive DynamicsMultimarket competitionServices Marketing

Publications (3)

  • EMCEL, ¿cómo ejecutar una buena recuperación del servicio?

    • González Sánchez J
    • Manfredi L
    N/AReaders
    N/ACitations
    Get full text
  • MULTIMARKET CONTACT AND COMPETITIVE AGGRESSIVENESS AT THE MARKETING MIX TACTICAL LEVEL

    • Gonzalez Sanchez J
    N/AReaders
    N/ACitations
  • Multimarket contact, competitive aggressiveness and the marketing mix

    • González Sánchez J
    N/AReaders
    N/ACitations

Professional experience

Director of the Program of International Marketing and Advertising

Universidad Icesi

November 2008 - Present

Education history

PhD in Business (Management)

Tulane University

September 2009 - December 2015(6 years)