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Lars Bergkvist

  • Ph.D.
  • Professor
  • Universiti Teknologi Brunei
  • 9h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 1230CitationsNumber of citations received by Lars's publications. Updated daily.

Research interests

brand managementbrandsconsumer behavioradvertising

About

Lars Bergkvist is Professor of Marketing at Universiti Teknologi Brunei. Before joining UTB he held academic positions at the University of Nottingham Ningbo, China, Stockholm University, Sweden, the University of New South Wales (UNSW) Asia, Singapore, the University of Wollongong, Australia, and the Stockholm School of Economics, Sweden. He has also been a Visiting Professor at Yonsei Graduate School of Management, Korea, and the China Europe International Business School (CEIBS), China. In addition to his academic work, he has several years of experience working at media agencies and market research companies. His research interests include advertising, consumer behavior, brand management, and research methodology. He has published in journals such as the Journal of Marketing Research, the Journal of Advertising, Marketing Letters, the International Journal of Advertising, the Journal of Business Research, and the Journal of Brand Management. He is Associate Editor of the International Journal of Advertising.

Co-authors (12)

  • PHILIP TWUM YEBOAH

Publications (5)

  • Cause-related marketing persuasion research: an integrated framework and directions for further research

    • Bergkvist L
    • Zhou K
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  • Construct Measurement in Advertising Research

    • Bergkvist L
    • Langner T
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    0Citations
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  • Leveraged marketing communications: a framework for explaining the effects of secondary brand associations

    • Bergkvist L
    • Taylor C
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  • The Role of Ad Likability in Predicting an Ad's Campaign Performance

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  • The role of C-OAR-SE in marketing measurement

    • Bergkvist L
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    1Citations
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Professional experience

Professor

Universiti Teknologi Brunei

August 2016 - Present