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Lars Bergkvist

  • Ph.D.
  • Professor
  • Universiti Teknologi Brunei
  • 8h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 1153CitationsNumber of citations received by Lars's publications. Updated daily.

Other IDs

Co-authors (11)

  • PHILIP TWUM YEBOAH

Publications (5)

  • A new model of how celebrity endorsements work: Attitude toward the endorsement as a mediator of celebrity source and endorsement effects

    • Bergkvist L
    • Hjalmarson H
    • Mägi A
    N/AReaders
    6Citations
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  • Brand personality inference: The moderating role of product meaning

    • Kum D
    • Bergkvist L
    • Lee Y
    • et al.
    N/AReaders
    0Citations
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  • The brand communication effects of using a headline to prompt the key benefit in ADS with pictorial metaphors

    • Bergkvist L
    • Eiderbäck D
    • Palombo M
    N/AReaders
    10Citations
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  • Tailor-made single-item measures of doubly concrete constructs

    • Bergkvist L
    • Rossiter J
    N/AReaders
    73Citations
  • The role of ad likability in predicting an ad's campaign performance

    • Bergkvist L
    • Rossiter J
    N/AReaders
    30Citations
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Professional experience

Professor

Universiti Teknologi Brunei

August 2016 - Present