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Laura Santamaria

  • PhD Researcher
  • Loughborough University Loughborough Design School
  • 1h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 10CitationsNumber of citations received by Laura's publications. Updated daily.

Other IDs

Research interests

sustainable consumptionsemioticscultural analysisinnovation

About

My research aims to encourage a wider adoption of sustainable lifestyles. It focuses on tackling some of the cultural barriers that prevent a wider uptake of sustainable lifestyles and proposes a design framework for positioning sustainable products and services as aspirational choices that lead to improved well-being and happiness. By implementing deep rooted and contextualised cultural analysis at the innovation stage, design can contribute greatly not only to enhance the perceived value of sustainable products and practises by making them more desirable, but also to extend their purpose into changing lifestyles and cultures. Drawing from a convergence of cognitive science, communication theory, semiotics and aesthetics, design can contribute to encourage more people to adopt sustainable lifestyles by developing product, services and systems that: a) resonate culturally with the user’s ideals of value and, b) incorporate new narrative frames that promote the intrinsic values associated with sustainable behaviours and subjective well-being. The intended outcome of the research is to develop a framework that will inform designers on people’s aspirations, goals and deeply embedded cultural values. This data is used by the designer in the early stages of the innovation process to develop sustainable products and services which are more in tune with the user, as they are perceived as culturally relevant, significant and desirable choices.

Groups

Co-authors (2)

  • Albina Cholak
  • Erik Bohemia
  • Carolina Escobar-Tello
  • Tracy Ross

Publications (5)

  • A Journey Towards Sublime

    • Santamaria L
    • Santamaria D
    N/AReaders
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  • Navigating the Sociocultural Landscape in Service Design

    • Santamaria L
    • Escobar-Tello C
    • Ross T
    N/AReaders
    N/ACitations
  • Cultural Context and Service Design: developing critical and meaning-making capacity

    • Santamaria L
    • Escobar-Tello C
    • Ross T
    • et al.
    N/AReaders
    N/ACitations
  • From good to great: using cultural codes to improve the design and value proposition of sustainable product-service system innovations

    • Santamaria L
    N/AReaders
    N/ACitations
  • Switch the channel: using cultural codes for designing and positioning sustainable products and services for mainstream audiences

    • Santamaria L
    • Escobar-Tello C
    • Ross T
    N/AReaders
    N/ACitations
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Education

Loughborough Design School, Loughborough University