Skip to content

laurent muzellec

  • PhD
  • Associate Professor
  • University of Dublin Trinity College
  • 9h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 265CitationsNumber of citations received by laurent's publications. Updated daily.

Research interests

Digital Marketing Brand management Interactive marketing

About

Thèmes de recherche / Research interests Les Marques : marque-entreprise, stratégies de changements de nom de marques, stratégies de portefeuille de marques dans les processus de fusion-acquisitions, les marques virtuelles et fictionnelles / Brand management copororate Branding and rebranding ; brand portfolio management following a M&A, virtual and fictionnal brands. Marketing et Nouvelles technologies : les placements de produits via les technologies hypervideo / hypervideo and product placement

Groups

Co-authors (12)

Publications (5)

  • Mobile technology and its impact on the consumer decision-making journey how brands can capture the mobile-driven “ubiquitous” moment of truth

    • Muzellec L
    • O’Raghallaigh E
    N/AReaders
    0Citations
    Get full text
  • Extending the product placement research agenda: The impact of hypervideo on interactivity and timing of product placement decisions

    • Lynn T
    • Jaramillo A
    • Muzellec L
    N/AReaders
    N/ACitations
    Get full text
  • Reverse Product Placement

    • Kanitz C
    • Muzellec L
    • Schade M
    • et al.
    N/AReaders
    N/ACitations
    Get full text
  • There is No Spoon: Towards a Framework for the Classification of Virtual Brands and Management of Brand Precession

    • Lynn T
    • Muzellec L
    N/AReaders
    N/ACitations
    Get full text
  • Des noms qui marquent

    • Muzellec L
    • Auroy O
    N/AReaders
    N/ACitations
    Get full text

Professional experience

Associate Professor

University of Dublin Trinity College

September 2015 - Present

Lecturer

University College Dublin

August 2012 - August 2015(3 years)

Associate Professor

ESSCA

September 2010 - August 2012(2 years)

Lecturer

Dublin City University

September 2006 - September 2010(4 years)

Education

Doctorat en Sciences de Gestion / PhD in Management Science

University College Dublin

September 2002 - June 2006(4 years)

MBA

Texas A&M International University - Texas A&M at Texas A&M University System

September 1996 - December 1997(a year)

Bachelor of Arts

Napier University

September 1995 - June 1996(9 months)

Diploma Sciences Po

Institut d'etudes politiques de Bordeaux

September 1992 - June 1995(3 years)