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laurent muzellec

  • PhD
  • Associate Professor
  • University of Dublin Trinity College
  • 12h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 396CitationsNumber of citations received by laurent's publications. Updated daily.

About

Thèmes de recherche / Research interests Les Marques : marque-entreprise, stratégies de changements de nom de marques, stratégies de portefeuille de marques dans les processus de fusion-acquisitions, les marques virtuelles et fictionnelles / Brand management copororate Branding and rebranding ; brand portfolio management following a M&A, virtual and fictionnal brands. Marketing et Nouvelles technologies : les placements de produits via les technologies hypervideo / hypervideo and product placement

Recent publications

  • Mobile technology and its impact on the consumer decision-making journey how brands can capture the mobile-driven “ubiquitous” moment of truth

    • Muzellec L
    • O’Raghallaigh E
    N/AReaders
    1Citations
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  • Des noms qui marquent

    • Muzellec L
    • Auroy O
    N/AReaders
    N/ACitations
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Professional experience

Associate Professor

University of Dublin Trinity College

September 2015 - Present

Lecturer

University College Dublin

August 2012 - August 2015(3 years)

Associate Professor

ESSCA

September 2010 - August 2012(2 years)

Lecturer

Dublin City University

September 2006 - September 2010(4 years)

Education

Doctorat en Sciences de Gestion / PhD in Management Science

University College Dublin

September 2002 - June 2006(4 years)

MBA

Texas A&M International University - Texas A&M at Texas A&M University System

September 1996 - December 1997(a year)

Bachelor of Arts

Napier University

September 1995 - June 1996(9 months)

Diploma Sciences Po

Institut d'etudes politiques de Bordeaux

September 1992 - June 1995(3 years)

Groups

Co-authors (16)