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Luc Lagrandeur

  • Assistant Professor
  • Laurentian University
  • 8PublicationsNumber of items in Luc's My Publications folder on Mendeley.
  • 4Followers


Luc Lagrandeur is Assistant Professor of Marketing in the Faculty of Management at Laurentian University, teaching courses in marketing, consumer behavior, marketing communication, business-to-business marketing, retailing management, electronic marketing, small business start-up and small business consulting. Luc has 10 years of practical marketing experience; he held positions such as Strategic Account Manager, Marketing Manager and Manager of Customer Relations for one of Canada’s largest information technology outsourcing company in Montreal. His current interests focus in the field of internet/electronic marketing for businesses and government. He is currently undertaking doctoral studies (DBA) in e-business at Université de Sherbrooke. His studies are focused on the impacts of online municipal services at the organizational level and that of the relationship and interaction level with citizens.

Research interests

Recent publications

  • Facteurs d’adoption dans les municipalités ontariennes. (Rapport du 3e volet)

    • Lagrandeur L
  • Contingency rules theory, context, and compliance behaviours

    • Smith M

Professional experience

Assistant Professor

Laurentian University

July 2003 - Present


Laurentian University

September 2002 - December 2002(3 months)

Manager Customer Relations

Cognicase Inc. - Outsourcing Division

January 1998 - March 2001(3 years)

Marketing Manager

Informatique BFG Ltd

January 1996 - December 1997(2 years)

Senior Project Manager - Strategic Account Manager

Informatique BFG Ltd

May 1992 - December 1995(4 years)


Collège universitaire de Hearst

August 1991 - April 1992(8 months)


DBA (student)

Université de Sherbrooke

September 2005 - Present


Université de Sherbrooke

August 1990 - August 1991(a year)


Laurentian University

September 1985 - April 1989(4 years)

Followers (4)

Following (3)