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Luisa Agante

  • PhD in Management (specialization in Marketing)
  • Adjunct Assistant Professor
  • Universidade do Porto
  • 3h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 74CitationsNumber of citations received by Luisa's publications. Updated daily.

Recent publications

  • Can advergames boost children's healthier eating habits? A comparison between healthy and non-healthy food

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  • Advergame’s Effectiveness in enhancing Children’s Brand Recall, Image and Preference – comparing the effect in two different social perspective taking stages

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Professional experience

Adjunct Assistant Professor

Universidade do Porto

September 2016 - Present

Dean

IPAM

September 2015 - August 2016(a year)

Adjunct Assistant Professor

Universidade Nova de Lisboa Nova School of Business and Economics

September 2010 - August 2015(5 years)

Professor

IPAM

October 2007 - August 2011(4 years)

Teaching Assistant

Universidade Nova de Lisboa Nova School of Business and Economics

September 2008 - August 2010(2 years)

Professor

IPAM

October 2000 - July 2004(4 years)

Research interests

Co-authors (6)

  • William Anderson
  • Nuno Ventura
  • Carlos Gayo
  • Marianna Vaalama
  • Bruno Veloso
  • Francisco Coelho