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Marcelo Pires

  • Professor
  • ESPM - Escola Superior de Propaganda e Marketing
  • 10Followers
  • 12Following

Research interests

- Marketing Strategies - Low income consumers (bottom of the pyramid) - Product & Brand Management - Packaging

Followers (10)

Explore network

Following (12)

Explore network

Professional experience

Professor

ESPM - Escola Superior de Propaganda e Marketing

August 2012 - Present

Visiting Professor

FECAP - Fundação Escola de Comércio Álvares Penteado

March 2012 - Present

Professor

ESAGS - Escola Superior de Administração e Gestão

February 2010 - Present

Product/ Brand Manager

Primo Schincariol

June 2006 - June 2008(2 years)

Market Intelligence Coordinator

Unilever Brasil

April 2006 - June 2006(2 months)

Product/ Brand Manager

Yoki Alimentos

July 2005 - December 2005(5 months)

Product/ Brand Manager

Philip Morris Brazil

February 2002 - February 2004(2 years)

Junior Product/ Brand Manager

Primo Schincariol

April 1999 - January 2002(3 years)

Trainee

Unibanco

February 1998 - March 1999(a year)

Education history

PhD student in Business Administration

Faculdade de Economia, Administração e Contabilidade (FEA) da USP

December 2012

MSc in Business Administration

EAESP-FGV

February 2009 - April 2011(2 years)

Summer Business Program

Babson College

July 2009

Specialization in Business Administration (incomplete)

EAESP-FGV

August 2000 - June 2001(10 months)

Bachelor in Social Communication

ESPM - Escola Superior de Propaganda e Marketing

February 1994 - December 1997(4 years)