Consumer Social ResponsibilityRetailingGlobal Marketing
Marcia Flicker completed an MBA and PhD in marketing at the Wharton School of the University of Pennsylvania. Her background — a blend of retail advertising experience, consulting for JCPenney and an insatiable love of shopping — led her to specialize in marketing science techniques and information-technology applications in global retailing and marketing.
With colleagues in Fordham's marketing area, Dr. Flicker co-founded the Center for Positive Marketing, which promotes the message that marketing can be a force for good. By satisfying a variety of consumer needs that result in positive outcomes, from the immediate and concrete to the more abstract and future-oriented, each customer-marketer exchange has the potential to increase individual and societal welfare. Benefits can range from alleviating short-term boredom to improving long-term public health.