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Marcia Flicker

  • Ph.D./Marketing
  • Fordham University

    Professional experience

    Fordham University


    M.B.A., Ph. D.

    University of Pennsylvania Wharton School

    September 1977 - May 1988(11 years)

    A. B.

    Cornell University College of Arts and Sciences

    September 1967 - June 1971(4 years)


    Marcia Flicker completed an MBA and PhD in marketing at the Wharton School of the University of Pennsylvania. Her background — a blend of retail advertising experience, consulting for JCPenney and an insatiable love of shopping — led her to specialize in marketing science techniques and information-technology applications in global retailing and marketing. With colleagues in Fordham's marketing area, Dr. Flicker co-founded the Center for Positive Marketing, which promotes the message that marketing can be a force for good. By satisfying a variety of consumer needs that result in positive outcomes, from the immediate and concrete to the more abstract and future-oriented, each customer-marketer exchange has the potential to increase individual and societal welfare. Benefits can range from alleviating short-term boredom to improving long-term public health.