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Marcia Siqueira Costa Marques

  • PhD
  • Professor
  • Centro Universitario Belas Artes de Sao Paulo
  • 14Followers
  • 7Following

Research interests

webjournalismjournalismdigital marketingcorporate communicationsmarketingnew technologies for communicationsocial mediadigital networkingblogs

About

Communications and Semiotics PhD- at PUCSP, Sao Paulo, Brazil. Marketing and Digital Social Media Professor - Centro Universitario Belas Artes- SP. Career Developed In Domestic and Corporate communications and corporate marketing with more than 20 years of experience developing and implementing communications and marketing strategies, communication processes and policies, and leading change management projects in multinational organizations, such As Nokia Siemens Networks, Siemens Ltda, Fenicia and Itau Experience in: Strategic planning and management of corporate communications and marketing projects/Integration and alignment of corporate communications and marketing efforts in Latin American companies/ Management of branding/Structuring of communications for the start-up of companies /Image and reputation management/Communications management in crisis situations/Corporate Social Responsibility (CSR) and Sustainability projects Academic Background PhD in Communications (Cyberculture) - PUC - SP Specialization Course in Integrated Communications at the University of Florida at Gainesville, FL, 2003 Executive MBA Program in Marketing -IBMEC – SP -2000 CEAG - Graduate Specialization Course in Administration - Marketing – FGV/SP 1988 Bachelor’s Degree in Journalism -Fundaçao Casper Libero, SP 1982 Bachelor’s Degree in Advertising -FIAM- SP 1980 Fluent in Portuguese, English and Spanish.

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Professional experience

Professor

Centro Universitario Belas Artes de Sao Paulo

January 2014 - Present

Education

PhD student

PUCSP

August 2008 - Present

Masters in Communications

Faculdade Casper Libero

August 2001 - June 2005(4 years)