Marcio Rocha is a PhD candidate with Transtechnology Research, investigating the relationships between software studies and cognitive models. His research examines the potential cultural implications of software in people’s lives and how this may affect the cognitive model people are assumed to use when interacting with digital media.
Marcio is a graduate in Visual Arts/Graphic Design (2004) and a Master in Cultural Heritage Management (2006). With an understanding and experience in design related industries, he has 12 years of practice and has realised more than 500 projects within multidisciplinary teams.
During his degree in Visual Arts/Graphic Design, his final work examined self-promotion on the Internet. In his Master’s degree, Marcio’s thesis discussed the development of a website to recover, catalogue and disseminate more than 400 images from the Serranópolis Archaeological Site – a remote central-western Brazilian town, with pre-historic records of the presence of human beings – through an analysis based on Charles Sanders Pierce semiotic theory.
In 2004 he founded his own design studio, developing visual identities and branding, editorial projects for books, magazines and print. Subsequently, he has also developed projects for electronic media, computer interfaces and websites for companies and advertising agencies like JWT and F/NASCA, working on projects for companies like Nike and Levi’s jeans, among others.
In 2006 he began teaching Graphic Design at the Federal University of Goias – Brazil, specifically in the disciplines of Visual Identity, Graphic Production and Interactive Media. As a teacher, he has directed final degree projects with graduate students that have included themes such as: Branding and visual identity, games, advergames, websites, HCI and usability user-centred design, mobile applications, augmented reality, mixed reality, and design and emotion.
Currently, Marcio is interested in the convergence between art, design and technology, developing interactive and artistic products and artefacts, particularly as they relate to the emotional and gestural aspects of interaction. His latest works include a low cost interactive table, which has been used to research gestural design and aims to make technology more inclusive, accessible and available to multi-users.