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Mariana Pita

  • Entrepreneurship Education
  • Universidade de Aveiro
  • 1h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 13CitationsNumber of citations received by Mariana's publications. Updated daily.


Mariana Pita is professor at the Department of Economics, Management, Industrial Engineering and Tourism ( University of Aveiro, Portugal) and lecturing several courses in the field of entrepreneurship. Currently, she coordinate (together with Ana Daniel) the “Learning to be program” that is a pioneering educational program aiming at developing entrepreneurial skills and mindset of UAVR students. She also teaches at two polytechnic schools: ISCA and ESTGA, contents related to innovation and design, since 2010. She is a member of the Research Unit in Governance Competitiveness and Public Policies and her research interests are on management issues related to technology transfer, knowledge and innovation management, entrepreneurship and design. Mariana Pita has a strong experience in the field of technology transfer, university-industry liaison and entrepreneurship. She was a former project manager in the Technology Transfer Office of UAVR, and coordinating activities related to IP protection and start-up/spin-off creation. She was also a mentor for several courses/extra-curricular activities related to Entrepreneurship, Innovation and Technology and she was national and international projects in these domains. Currently, Mariana is completing the PhD in Marketing and Strategy and she has a Master degree in Innovation Management and a degree in Design from the University of Aveiro. Mariana is also involved in projects with several international companies as an advisor in the domains of innovation and entrepreneurial culture.

Recent publications

  • Knowledge Management for Innovation in the Portuguese telecommunication Industry

    • Pita M
  • Gestão do Conhecimento para a Inovação : Estudo Comparativo de Três Empresas Portuguesas

    • Pita M
    • Diz H
    • Saur-amaral I

Professional experience

Entrepreneurship Education

Universidade de Aveiro

September 2014 - Present


ESTGA - Escola Superior de Tecnologia e Gestão de Águeda

February 2010 - July 2016(6 years)

Project Manager

UATEC - Unidade de Transferência de Tecnologia da Universidade de Aveiro

June 2011 - December 2014(4 years)

Invited Professor

Universidade Lusófona - Porto

November 2011 - May 2012(6 months)


Mestrado em Gestão

Universidade de Aveiro - DEGEI

February 2008 - July 2009(a year)

Co-authors (4)