Digital NudgingOnline ExperimentsOnline Decision MakingBehavioral EconomicsOnline Behavior
Markus Weinmann is an Assistant Professor at the Institute of Information Systems. Before joining the team in Liechtenstein, Markus did his Ph.D. at the Braunschweig Institute of Technology working on the topic "Personalization of E-Commerce Websites". Further, Markus did research and has taught at several Universities, including City University of Hong Kong, Technical University of Sofia, and Braunschweig Institute of Technology.
Markus conducts research from a behavioral science perspective, with a focus on website design and applied behavioral economics, in particular, on decision making, behavior change mechanisms, online choice architecture as well as emotion detection. He follows a quantitative-empirical research approach with experimental and correlational research designs. To collect data, he mainly uses laboratory and web-based experiments.