Skip to content

Michael Hyman

  • Ph.D.
  • Distinguished Achievement Professor
  • New Mexico State University
  • 19h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 1002CitationsNumber of citations received by Michael's publications. Updated daily.

Research interests

and philosophical analyses in marketingknowledge acquisition in academiasurvey research methodsethicsadvertising


Dr. Michael R. Hyman is Distinguished Achievement Professor at New Mexico State University, Las Cruces, New Mexico. Dr. Hyman received his B.S. in psychology from the University of Maryland; he received his M.S. and Ph.D. in marketing from Purdue University. His roughly 90 academic journal articles, 60 conference papers (11 which won a ‘best paper’ award), four co-authored/co-edited books, 30 other academic contributions, and 50 non-academic works, attest to his writing compulsion. He has served on 15 journal editorial boards and as a journal co-editor. He is Journal of Business Ethics section editor for marketing and a Journal of Marketing Theory & Practice associate editor. His research interests include consumers' responses to advertising, ethics in marketing, survey research methods, knowledge acquisition in academia, and philosophical analyses in marketing. (2/6/17)

Co-authors (52)

  • Kevser Tasel Jurkovic

Publications (5)

  • Can “Results Blind Manuscript Evaluation” Assuage “Publication Bias”?

    • Hyman M
    Get full text
  • Modeling specialty store customers’ buy/no-buy decisions

    • Goudge D
    • Good M
    • Hyman M
    • et al.
    Get full text
  • Deconstructing Subtle Racist Imagery in Television Ads

    • Shabbir H
    • Hyman M
    • Reast J
    • et al.
    Get full text
  • Ads by 527 Groups and the 2004 U.S. Presidential Election

    • Hamilton J
    • Hyman M
    • Torres I
    • et al.
    Get full text
  • Violent Commercials in Television Programs for Children

    • Shanahan K
    • Hermans C
    • Hyman M
    Get full text


Journal of Marketing Theory & Practice

Associate editor

2017 - Present

Journal of Business Ethics

Section editor for marketing

2013 - Present

NMSU Business Outlook


2014 - 2016(2 years)

Professional experience

Distinguished Achievement Professor

New Mexico State University

August 1993 - Present

Associate Professor of Marketing

College of Business, University of North Texas

August 1990 - May 1992(2 years)

Assistant Professor of Marketing

University of Houston Clear Lake School of Business

August 1989 - May 1990(9 months)

Assistant Professor of Marketing

University of Houston

August 1982 - May 1989(7 years)



Purdue University

August 1977 - October 1983(6 years)


Purdue University

August 1977 - May 1980(3 years)

B.S. in Psychology

University of Maryland - College Park

September 1971 - May 1975(4 years)