Skip to content

Michael Klaas

  • PhD.
  • Lecturer for digital marketing and service design
  • Zurich University of Applied Sciences
  • 0ReadersNumber of instances of Michael's publications in Mendeley libraries. Updated daily.
  • 8PublicationsNumber of items in Michael's My Publications folder on Mendeley.

Research interests

Cloud computingSocial CRMSocial MediaDigital Marketing

About

Head of New Media with hands-on ecommerce and social media experience who is attuned to metrics, driven by results and a strong understanding of non-traditional digital marketing. Focus topics include ecommerce and social media in b2b, design thinking, business innovation, business process- and project management.

Following (1)

Publications (5)

  • Collaboration in security assessments for critical infrastructures

    • Köster F
    • Klaas M
    • Nguyen H
    • et al.
    N/AReaders
    N/ACitations
    Get full text
  • Collaborative Security Assessments in Embedded Systems Development

    • Nguyen H
    • Köster F
    • Klaas M
    • et al.
    N/AReaders
    N/ACitations
  • Information security assessments for embedded systems development: An evaluation of methods

    • Köster F
    • Nguyen H
    • Klaas M
    • et al.
    N/AReaders
    N/ACitations
  • Tool support for archieving qualitative security assessments of critical infrastructures

    • Nguyen H
    • Köster F
    • Klaas M
    • et al.
    N/AReaders
    N/ACitations
  • Virtual Purchasing

    • Brenner W
    • Zarnekow R
    • Klaas M
    N/AReaders
    N/ACitations

Professional experience

Lecturer for digital marketing and service design

Zurcher Hochschule fur Angewandte Wissenschaften

May 2015 - Present

Head of New Media

Hilti AG / Brand and Communications

April 2010 - Present

Project and research manager (postdoctoral research)

Insitute of Information Management, University of St. Gallen

October 2007 - March 2010(2 years)

Senior Business Consultant

SAP AG

January 2003 - October 2007(5 years)

Research Assistant and doctorate

University of Duisburg-Essen, Faculty of Economics, Chair of Information Systems in Production and Operations Management

December 1999 - December 2002(3 years)

Junior Strategy Consultant

ITMC GmbH

November 1999 - June 2001(2 years)

Junior SAP Consultant

SAP AG

February 1999 - October 1999(8 months)

Education history

PhD.

University of Duisburg-Essen, Faculty of Economics, Chair of Information Systems in Production and Operations Management

December 1999 - December 2002(3 years)

MA in Business Administration

TU Bergakademie Freiberg

October 1994 - October 1999(5 years)