Mohammad Reza Ebrahimi is currently a SAP Consultant and Corporate Strategic Planner of PLUSXPERT Sdn Bhd. He holds various operational and corporate management responsibilities - particularly in branding and positioning, partners and clients development, local and international marketing, sales and corporate strategic planning. Reza has served the AJV Group of Companies as Sales and Marketing Consultant and Project Coordinator - in charge of hypermarket management, strategic planning, market analysis, research and development. Prior to his continuing education in Malaysia, Reza worked with several companies in Iran, such as, Delataye Iranian Steel Industrial (PIS) Co. as Sales & Commercial Manager and Consultant in (ISO) Quality and Innovative Management, Hicofze Co. as Quality and Commercial Management Consultant, Delta Piramid Co. as Sales and Marketing Manager, Azarshahr Cement Industries Co. as Control Project Manager. Besides his corporate experience, Reza published a few books and articles in the area of Industrial Engineering and Management, including the Dictionary of Industrial Engineering. He holds a B.Sc. in Industrial Engineering (1st Class) specializing in Technology Development from the University of Science and Technology, Iran and an MBA in Multimedia Marketing from Multimedia University, Malaysia. He is currently pursuing his PhD in Knowledge Commoditization.