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Peter van Waart

  • MA
  • senior lecturer and researcher
  • Rotterdam University of Applied Sciences
  • 6Followers
  • 6Following


My mission is to create meaningful experiences for people, whether they are customers, clients, colleagues, or students. I believe that real value comes from putting human values in the center of designing products, services and environments. I work as lecturer and researcher at the School of Communication, Media and Information Technology at the Rotterdam University of Applied Sciences, and as freelance consultant. As lecturer I teach how emerging technologies and media can be used in designing meaningful (brand) experiences. I coordinate the minor Experience Branding and the study programmes Mentality (human values based segmentation), Research for Design, Envisioning Information and Creative Research Tools. I’ve initiated organisational developments such as an Honours Programme for our excellent students in order to coach our talent to the highest extent. As researcher at the research group Human Centered ICT, my topic of interest is how to design for meaningful technology. I am establishing my PhD at Delft University.

Professional experience

senior lecturer and researcher

Rotterdam University of Applied Sciences

April 2006 - Present

senior projectmanager

Motivaction International, Market Research and Strategy

May 2001 - April 2006(5 years)

project manager

AND International Publishers

November 1996 - March 2001(4 years)


PhD (expected in 2014)

Delft University of Technology

December 2009 - Present


Radboud University

September 1991 - August 1994(3 years)


HAN Univeristy of Applied Sciences

September 1986 - August 1991(5 years)

Followers (6)

Following (6)