Skip to content

Pradeep Chintagunta

  • Professor of Marketing
  • 41h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 4886CitationsNumber of citations received by Pradeep's publications. Updated daily.

Recent publications

  • Personalization in email marketing: The role of noninformative advertising content

    • Sahni N
    • Wheeler S
    • Chintagunta P
    N/AReaders
    16Citations
    Get full text
  • Pharmaceutical product recalls: Category effects and competitor response

    • Bala R
    • Bhardwaj P
    • Chintagunta P
    N/AReaders
    2Citations
    Get full text

Co-authors (110)