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Prithwiraj Nath

  • PhD
  • Professor of Marketing and Associate Director of The Retail Institute
  • Leeds Beckett University
  • 10h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 856CitationsNumber of citations received by Prithwiraj's publications. Updated daily.

Other IDs

Research interests

Customer engagement strategiesPerformance benchmarkingOnline retail

About

Green marketing initiatives Export marketing capability Social media analytics

Co-authors (15)

Publications (3)

  • Environmental management practices, environmental technology portfolio, and environmental commitment: A content analytic approach for UK manufacturing firms

    • Nath P
    • Ramanathan R
    N/AReaders
    7Citations
    Get full text
  • Task facilitative tools, choice goals, and risk averseness: A process-view study of e-stores

    • Nath P
    • McKechnie S
    N/AReaders
    0Citations
    Get full text
  • Green competence framework: evidence from China

    • Subramanian N
    • Abdulrahman M
    • Wu L
    • et al.
    N/AReaders
    4Citations
    Get full text

Editorships

International Journal of Energy Sector Management

Editorial Board

2013 - Present

Industrial Marketing Management

Editorial Board

2003 - Present

Professional experience

Professor of Marketing and Associate Director of The Retail Institute

Leeds Beckett University

March 2015 - Present

Associate Professor

University of East Anglia

January 2010 - February 2015(5 years)

Assistant Professor

University of Nottingham

January 2005 - January 2010(5 years)

Assistant Professor

XLRI Jamshedpur Business School

January 2001 - January 2003(2 years)

Education

PhD

Indian Institute of Management Calcutta

January 1999 - January 2003(4 years)