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PURVI SHAH

  • Assistant Professor (Marketing), PHD
  • Assistant Professor (Marketing)
  • Worcester Polytechnic Institute
  • 3h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 18CitationsNumber of citations received by PURVI's publications. Updated daily.

About

Purvi has ‘done’ marketing and now she ‘teaches’ marketing at the WPI School of Business. She has a diverse industry experience in the marketing/brand management function of mid-size to large corporations across consumer goods, retail, and real estate verticals. In academics, she aspires to play her role as a researcher (knowledge creation) and teacher (knowledge dissemination). Her research questions, in the context of discovery, attempt to explain and understand interesting and challenging marketing phenomena that have not received much research attention. She is also skilled at teaching and training budding managers. She believes that one of the most gratifying aspects of an academic career is the opportunity to teach and interact with students, to guide them, to develop a well-designed course and related materials, and to learn a great deal in that process.The overarching purpose of her teaching is to improve upon her students’ knowledge base by facilitating learning through creative, critical, and reflective thinking. Having worked in industry as a marketing professional and now pursuing a career in marketing academics explains her passion for marketing.

Co-authors (9)

Publications (5)

  • Emotions and Cognition in Experiential Learning: The Power of Business Simulations.

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  • How Fresh is my Food?: Findings from a Qualitative Inquiry

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  • Image-Blogs: Consumer Adoption and Usage

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  • Information Search in an Era of Connected Consumers

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  • The Effect of Source, Medium, and Audience Characteristics in the Context of Vlogs

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Professional experience

Assistant Professor (Marketing)

Worcester Polytechnic Institute

July 2013 - Present

Education

Marketing

Texas Tech University

June 2009 - May 2013(4 years)