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Ricardo Zamora

  • Managing Director
  • Training Games
  • 6PublicationsNumber of items in Ricardo's My Publications folder on Mendeley.
  • 6ReadersNumber of instances of Ricardo's publications in Mendeley libraries. Updated daily.


Ricardo Zamora Enciso is Bachelor and Master of Science in Business Administration by ESADE (Top 10 European and International Business Schools, He is associate professor at ESADE Business School - Executive Education, Department of Business Policy since 2000 In 1995 he founded Training Games ( ); a training consultancy specialized in Simulation & Gaming, that is to say, in the application of active pedagogy to learning. He is the creator of simulators like Synergy, Carterbanc or Salesmanship and games like Teaching cards, Fork, The 5 phases of sales and Linker. He is the founder of the Cooplexity Institute ( ), focused on making know the Cooplexity model, a model of cooperation in complexity to manage interrelations and interdependences under uncertainty and changing environments. He has become specialized in teams, an area to which he currently dedicates all his research efforts. He is member of the ESADE's Leadership Development Research Centre focused on effective leadership and emotional and social competencies (Glead). Some of his clients are Arbora & Ausonia (Procter & Gamble), Grupo Santander, Deutsche Bank, Lafarge, Heineken, Nestlé, Dannon, Nabisco, BDF-Biedersdorf, HP, Akzo Nobel, Unilever, BASF or Solvay among others. He also collaborates in the public sector with the different institutions from national to local levels. He is a member of the System Dynamics Society and NASAGA (North American Simulation and Gaming Association).

Recent publications

  • Ludic executives: The case for play in entrepreneurial learning design

    • Gonsalves E
    • Zamora R
    Get full text
  • Teamwork: Motivation, Commitment and Results.

    • Zamora Enciso R

Professional experience

Managing Director

Training Games

April 1995 - Present

Assistant Professor

ESADE Business School



ESADE Business School

July 1986 - Present


Co-authors (1)

  • Margarida Albuquerque
  • Nader Ale Ebrahim
  • Ida Bagus Budiyanto

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