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Ronald A. Yaros

  • Dr
  • Associate Professor
  • University of Maryland at College Park
  • 5h-indexImpact measure calculated using publication and citation counts. Updated daily.
  • 180CitationsNumber of citations received by Ronald A.'s publications. Updated daily.

Other IDs

Research interests

social networkingmultimedia journalismmobile technologyOnline communication


Specific interests: Cognitive processes related to comprehenders’ selective perception and comprehension of news, especially topics such as global warming, stem cells, nanotechnology and health issues within interactive media environments. Cognitive factors include: (1) mental processes that communicators utilize when imputing audience knowledge; (2) heuristics comprehenders utilize to process messages about science and technology and; (3) mental models/schemas that facilitate comprehension of explanatory text, hypertext, graphics and animation.

Co-authors (16)

Publications (5)

  • Piloting Health Text Messages for Rural Low-Income Mothers: Effects of Source Similarity and Simple Action Steps

    • Aldoory L
    • Yaros R
    • Prado A
    • et al.
    Get full text
  • Attention versus learning of online content: Preliminary findings from an eye-tracking study

    • Yaros R
    • Cook A
    Get full text
  • Informal Science Education: A Practicum for Graduate Students

    • Crone W
    • Dunwoody S
    • Rediske R
    • et al.
    Get full text
  • Examining the influence of telepresence on spectator and player processing of real and fictitious brands in a computer game

    • Nelson M
    • Yaros R
    • Keum H
    Get full text
  • Tonight's top story: Commercial content in television news

    • Wood M
    • Nelson M
    • Cho J
    • et al.

Professional experience

Associate Professor

University of Maryland - College Park

August 2014 - Present

Assistant Professor

University of Maryland

June 2008 - July 2014(6 years)

Assistant Professor

The University of Utah

June 2005 - May 2008(3 years)

Education history


University of Wisconsin at Madison

September 2000 - May 2005(5 years)


Webster University

September 1989 - May 1991(2 years)


University of Wisconsin-Madison

September 1977 - June 1980(3 years)