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Samantha Buxton

  • PhD
  • Lecturer in Business Analytics
  • Swansea University
  • 5Followers
  • 6Following


Samantha Buxton was born in Newcastle-under-Lyme, Staffordshire in 1987. She received her BSc (Hons) in Psychology in 2008 from Bangor University. She then transferred to the Business department to pursue a M.A. in Business with Consumer Psychology, finishing in 2009. Samantha then moved straight into reading for her PhD in Marketing specializing in Forecasting Pharmaceutical life Cycles, which she has now completed. Her thesis was be based around a number of key issues: the difference between brands and generic prescription pharmaceuticals, the product/brand life cycle, modelling using time series analysis, market share of pharmaceuticals. Samantha was also a teaching associate, conducting the tutorials in Introduction to marketing (1st year undergraduates), Consumer Behaviour (to 2nd year undergraduates) and Marketing Psychology (to 3rd year undergraduates). Samantha has presented her work at a number of conferences. The first was in 2010, she was accepted to present a poster at EMAC and also attended a PhD writing course in Lithuania organised by EIASM. Her principal research interests lie in the field of marketing, with a specific focus on prescription pharmaceuticals. She is currently working on a paper associated with modelling and forecasting prescription pharmaceutical life cycles using time series analysis and diffusion modelling techniques. Samantha's future research plans are to build on the foundations of her PhD to further discover if specific models can accurately forecast the different sections of the product life cycle (introduction, growth, maturation and decline). Samantha have an interest in doing this using both quantitative and qualitative methods. She also have an interest in consumer behaviour and consumer psychology, with a focus towards brands and consumer ethics. Samantha is now a lecturer in Business Analytics at Swansea University, where she teaches operations management and supply chain management.

Professional experience

Lecturer in Business Analytics

Swansea University

February 2014 - Present

PhD Researcher

Bangor University

September 2009 - November 2013(4 years)


PhD in Marketing

Bangor University

September 2009 - October 2013(4 years)

M.A. Business with Consumer Psychology

Bangor University

September 2008 - September 2009(a year)

Bsc Psychology

Bangor University

September 2005 - June 2008(3 years)

Followers (5)

Following (6)