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Sandra Oliveira

  • PhD Researcher
  • University of Minho Communication and Society Research Centre
  • 4PublicationsNumber of items in Sandra's My Publications folder on Mendeley.
  • 12Followers

Research interests

social and serious and multimedia. Social networksweb technologiesonline and offline advertising


- Assistant Professor at ISMT (Coimbra, Portugal) since 2006. - Researcher at CECS (UMinho, Portugal) since 2010. - PhD student in Science Communications (University of Minho) since 2009 - Teacher of multimedia, web design, advertising, graphic design [at Forino and Galileo]

Followers (12)

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Following (10)

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Publications (4)

  • A interactividade nos mundos virtuais: as marcas publicitárias descobrem o Second Life

    • Sandra Oliveira
    • Nelson Zagalo
  • Advergames: acção viral WoMo (“Word of Mouse”)

    • Sandra Oliveira
  • Consumers in virtual worlds: is there a tangible relation with brands?

    • Sandra Oliveira
    • Nelson Zagalo
  • Publicidade Interactiva: os Mundos Virtuais ao serviço das Marcas

    • Sandra Oliveira

Professional experience

PhD Researcher

University of Minho Communication and Society Research Centre

March 2014 - Present

Assistant Professor


September 2006 - Present


Forino - Escola de Novas Tecnologias

April 2006 - Present

eLearning tutor

October 2005 - Present


Escola Superior de Tecnologia e Gestão de Felgueiras

February 2008 - July 2008(5 months)

Web e Multimédia Designer

Hbios - Informática e Serviços

March 2006 - January 2008(2 years)

Multimedia Designer

Rodrigues Design , Lda

September 2004 - February 2005(5 months)

Graphic Designer and Advertising Editor

J.P.J – Editora de Edições Periódicas

January 2003 - July 2003(6 months)

Advertising Editor

BBZ - Marketing e Publicidade

April 2002 - June 2002(2 months)

Director and Editor

“Revista Comum” – Publishing Group of Students of Social Communication at the University of Minho

April 1999 - December 2001(3 years)


PhD in Communication Studies: Techonoly, Culture and Society

Universidade do Minho

March 2014 - Present

Master's degree in Science Communication [Audio-visual and Multimédia]

University of Minho

September 2007 - September 2008(a year)

Initial Training of Trainers (with CAP)


February 2005 - May 2005(3 months)

Expertise in Technologies and Multimedia Communication

Catholic University of Portugal

May 2004 - September 2004(4 months)

Science Communication - Advertising

University of Minho

September 1997 - June 2002(5 years)