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Silvia Rodriguez

  • PhD in Business by UPC
  • Associate Professor
  • Ramon Llull University Chemical Institute of Sarria School of Management
  • 10PublicationsNumber of items in Silvia's My Publications folder on Mendeley.
  • 6Followers

Research interests

Big DataSmart citiesSME Business Model innovationOnline Funnel Conversion

About

My fields of expertise range from strategic management, project management, business model to digital marketing, specially funnel conversion and mobility ecosystem. I'm still doning consultancy to several companies in these fields from 2009. In 2010-2011, I obtained an award of recognition by SEBAP (Barcelona Foundation of Friends of the Country). Since 2009 I'm teaching in the UPC University. Currently, since 2013 I'm teaching management at the M.Sc. Management for Engineers and M.Sc. Airport Management at UPC as well as marketing planning and community management courses at the M.Sc. of International Marketing at IQS Business School.

Groups

Followers (6)

  • Aldo Dimitri Argento

    Aldo Dimitri ArgentoPolytechnic University of Catalonia

  • Josep Cervelló

    Josep Cervelló

  • Arnau Salat

    Arnau SalatPolytechnical University of Catalonia Superior Technical School of Industrial and Aeronautical Engineering of Terrassa

  • Alejandro Ortiz

    Alejandro OrtizPolytechnical University of Catalonia Superior Technical School of Industrial and Aeronautical Engineering of Terrassa

  • Miquel Puertas-Molina

    Miquel Puertas-MolinaUniversitat Politècnica de Catalunya

  • Jordi Marcé-Nogué

    Jordi Marcé-NoguéUniversity of Hamburg

Following (1)

Publications (5)

  • Visual Marketing: Cuando una image vale más que 140 caracteres

    • Rodriguez-Donaire S
    N/AReaders
    N/ACitations
  • Collaborative learning and videoconferences - Practical application in engineering studies

    • Garcia-Almnifiana D
    • Rodriguez-Donaire S
    N/AReaders
    N/ACitations
    Get full text
  • Collaborative learning and videoconferences - Practical application in engineering studies

    • Garcia-Almnifiana D
    • Rodriguez-Donaire S
    N/AReaders
    N/ACitations
    Get full text
  • e-Portfolio: A tool to assess university students' skills

    • Rodriguez-Donaire S
    • García B
    • Del Olmo S
    N/AReaders
    N/ACitations
  • Mango S.A.: Reinventando el sector de la moda

    • Rodríguez-Donaire S
    • Casi E
    • Carbonell X
    N/AReaders
    N/ACitations

Professional experience

Associate Professor

IQS Universitat Ramon Llull

January 2014 - Present

Associate Professor

Universitat Politecnica Catalunya

February 2013 - Present

Assistant Lecturer

Universitat Politecnica Catalunya

February 2008 - February 2013(5 years)

Education

PhD

Universitat Politecnica Catalunya

September 2007 - May 2012(5 years)

Telecommunication Engineering

Universitat Politecnica Catalunya

September 1998 - July 2007(9 years)

MBA

EADA

September 2006 - April 2007(7 months)